What Zillow Has Taught Us About Lead Conversion [Video]

Arizona is a Zillow Flex marketplace where they have chosen teams to send their connections to. In today’s podcast, we’re sharing what Zillow has taught us about lead conversion as a Flex Premier Agent. These are lead conversion strategies we wouldn’t have otherwise learned.

Zillow tracks stats within their CRM such as call pickup rates, appointments, and conversion rates. They then get paid 35% on every deal we close (the first two deals only). In the Flex program, it’s all performance-based. The better you do and the more you convert, the more leads they dish out to you.

These Zillow lead conversion strategies are to help you be more focused and to close more deals. Listen to the full podcast for an explanation of each lesson.

10:15 Lesson 1: Try harder to talk to the leads.
14:49 Lesson 2: Urgency for the appointment.
15:37 Lesson 3: More than 50% of the leads you talk to think you are the listing agent.
21:04 Lesson 5: Talk less.
21:36 Lesson 4: Mindset.
26:45 Lesson 6: Property-level leads are where you should spend all of your time.
30:32 Lesson 7: if you’re not free in the next 3 hours, the lead is gone.
43:25 Lesson 8: Survey every single one of your clients.

The business of sales and marketing isn’t about being unique 100% of the time. Sometimes it’s about benchmarking, and taking what you learn from other successful models and implementing it into your business practices.

Zillow is good at sales. When they got into the Flex program (referral fee model), their business is to help us agents get better at lead conversion. Take note of how much attention Zillow puts on us when it comes to what we’re doing with their leads and then apply that same level of attention to our other lead sources when you’ve given them to other team members.

Listen to the full episode to learn more and hear from the live audience.

The Solution is a Real Estate Podcast sponsored by LEOPARD. Jeff Sibbach and Phil Sexton share what they see happening in the industry, ways to put the consumer first, and how we can collectively change the industry for the better.

Learn more about the National Association of Real Estate Teams 👉️ https://realestateleopard.com/

More about the Sibbach Team 👉️ https://www.sibbach.com/

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