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Entrepreneurship

What Payless Taught Us With Fake Luxury Brand, Palessi [Video]

What Payless Taught Us With Fake Luxury Brand, Palessi

Payless pulled off a stunt selling their $20 dollar shoes at a giant markup under a fake luxury brand they called “Palessi”. Just how did they pull it off, and what does it teach us about consumer behavior?

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Palessi
How much would you spend for a pair of high-end shoes? No matter who we are, what we wear is a statement of who we are, no matter whether we care about it or not. Some people are willing to pay hundreds of dollars trying to signal to other people who they are.

Payless Origins
Payless is an international discount footwear chain founded back in 1956 by cousins, Louis and Shaol Pozez. It was actually a business built on the idea that shoe salesmen weren’t entirely necessary. Its first store was established in Topeka, Kansas, when it was known as Pay-Less National.

21st Century
Fast forward to when Payless entered hard times at the turn of the century. While they rapidly grew and went global, Payless had competition from other retailers such as Target and Walmart.

Palessi
And that’s exactly what they did. Payless opened a fake luxury store called Palessi. Their stunt was able to successfully convince influencers into buying rebranded Payless shoes for $600 dollars! The shoes normally sold in Payless stores for a mere $20 dollars.

Perceived Value
The Paylessi marketing stunt showed one important psychological trait that’s a part of human nature. The only value for any given item is its perceived value, and never the actual value.

Marketing Success
Sarah Couch, Payless’s chief marketing officer at that time, believed that the campaign would be a great way to get a lot of people to consider shopping at Payless again. The campaign turned out to be a huge marketing success.

Payless Today
While luxury branding and retailing experts praised the campaign’s social media-worthiness, Philip Graves believed that the advertising campaign would only have some short-term benefits for Payless. And he was right.

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Entrepreneurship

How I organize my YouTube video content

How I organize my YouTube Video Content // When it comes to YouTube there are a lot of moving pieces, so how do you keep your video content organized? Well, my favourite way to organize all my video content for YouTube is with a project management system called Asana. In this video, I walk you through how I keep track of my video content, how I know the tasks I need to complete for each video and how I know what video to post and when. Want to get organized with Asana for your social media content and YouTube? Get my step-by-step Asana for YouTube templates here: https://wandermintcreative.thrivecart.com/asana-for-youtube/If you want to learn more about YouTube and how to generate consistent leads through YouTube, make sure to sign up for my free masterclass here:How to generate consistent leads through YouTube without spending hours creating endless content that doesn’t convert (FREE WEBINAR):https://bit.ly/3j7beTD__________OTHER VIDEOS:“How to grow your email list for free”https://youtu.be/5pO0KWfK6TM“How to Make Money Online Using YouTube”https://youtu.be/nlN3VZLWYLU“Is endless content creation all you need?”https://youtu.be/88PN48EnzA0“Drive Traffic to YouTube from Instagram”https://youtu.be/XiBWtt64CI8__________OTHER HELPFUL TOOLS:*Some of these are affiliate links, and I will be paid a small commission for you signing up. This is a great way to support me and the content that I create. Thank you for being a part of this community. ASANA: https://asana.grsm.io/uawp0npsnqf0Later: https://later.grsm.io/0axyqk1k7roz Canva: https://partner.canva.com/YgxGAKActive Campaign: https://www.activecampaign.com/?_r=337G1V1TLead Pages: https://try.leadpages.com/yc64s6g88r7cThinkific:https://try.thinkific.com/melissamitchell9726ViDIQhttps://vidiq.com/#_l_3ooTubebuddy:https://www.tubebuddy.com/wandermintcreativeVideoask: https://typeform.grsm.io/melissamitchell9726. (DISCOUNT CODE 10% OFF =WANDER10)Repurpose.io:https://repurpose.io/?aff=21206__________CONNECT WITH ME:Facebook:https://www.facebook.com/wandermintcreative/Instagram:https://www.instagram.com/wandermintcreative/TikTok:https://www.tiktok.com/@wandermintcreativeJoin my Facebook group - YouTube Organic Lead Machinehttps://www.facebook.com/groups/youtubeorganicleadmachine#wandermintcreative #youtubecontent #organizeyourvideos

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Entrepreneurship

Zoho CRM Dashboard & Reports Overview [Video]

Zoho CRM Tutorial Video #43 Today, we'll be discussing the Zoho CRM dashboard and reports overview.You could use the Reports module in Zoho CRM for tracking your company activity. There’s a list of system default reports available in this module, but you could also create custom reports. This is an example of the report pipeline by stages; you could see all deals pipeline groups by the stage, every account, every deal, closing date, probability, and total sum of amount. It is also possible to create a chart for some reports. When you build your report, you could select multiple modules; you could select a parent module, then additional child module, and even more. For example, you could see a report for all accounts with all invoices and all meetings inclusive or exclusive. An additional module in Zoho CRM is the analytics module. Here you could also check the system default dashboards, but also create your custom dashboard with different components. This is an example of lead conversion to the deal. So you could build a component where you could see the total number of leads, total number of leads converted into clients, number of deals created, deals won, and total conversion rate. It is also possible to create different kinds of analytics here. Charts, lists, and some other. That's it for today's Zoho CRM setup guide.______ BONUS !!! Open a free Zoho One trial account and get a free demo from Zoho.Follow this link to open Zoho One Free Trial: https://rebrand.ly/8lq6o6h______ BONUS !!! Upgrade your free Zoho account to paid within 25 days and get a free consultation from our expert. Book your consult: https://rebrand.ly/bth0yk9______OUR SERVICESFully utilizing ZOHO’s potential requires specific expertise. Our team can quickly handle any implementation – from the simplest to the most complex – from speedy CRM configuration to integration with your ERP system and data migration, to effective training and user adoption.Quick Start CRMA functioning Zoho CRM up and running in just two weeks.Full Business PlatformAll Zoho applications and modules, 3rd party software tools integrations, data migrationsManaged ServicesOngoing support – multi-month SLA agreements or bank of hoursRequest more info at knowhow@customerization.ca training and user adoption.______ Important linksTag Customerization as your Zoho Partner: https://rebrand.ly/283zhcb______ Connect with us on Social Media: LinkedIn: https://www.linkedin.com/company/cust...Personal LinkedIn: https://www.linkedin.com/in/kiratcher...______ CONTACT USWebsite: https://customerization.ca/Email: knowhow@customerization.ca See you soon!

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Entrepreneurship

Is It RIGHT TIME To Buy A House Right Now | Housing Market [Video]

With all that is going on with this housing market is it right time to buy a house right now or should you wait longer before you buy a home. In this video, I'll discuss the current housing market and what the near future might hold for home buyers and home sellers. Learn More About Foreclosure.Com - https://bit.ly/RBFindForeclosures▶ VISIT MY VIDEO PLAYLISTS Click on the link to learn more - https://www.youtube.com/c/RicBender/playlists▶ MOOMOO Stock Trading Platform - Get 10 Free Stocks Up To $2,000Commission-Free Professional Trading AppClick the link to learn more - https://bit.ly/RBUSMARKET▶ HARD ASSETS ALLIANCE The Best Way to Invest in Gold & Silver Standard Account - Precious Metals IRA and MoreClick on the link to learn more - https://bit.ly/RBHardAssets▶ GROUNDFLOORReal Estate Investing For Everyonehttps://bit.ly/RBGroundFloor▶ FIND FORECLOSURES & PRE-FORECLOSURES EASYGet the best real estate deals first, with one simple searchClick on the link to learn more - https://bit.ly/RBFindForeclosures▶ INVEST IN YOU WITH SKILLSHAREGet One Free Month of SkillshareExplore thousands of hands-on creative classes.Click the link to learn more - https://bit.ly/RBSkillShareOffer▶ IPEC Accredited Coaching Programs Become a certified Life Coach, Executive Coach, or Business Coachwith an iPEC Coach Certification.Click the link to learn more - https://bit.ly/BecomeiPecCoach▶ ABOUT THE CHANNEL Subscribe to reach your financial goals and build better money habits.Subscribe today - https://www.youtube.com/c/RicBender▶ CONNECT WITH ME Twitter: https://www.twitter.com/ricbenderWebsite: https://www.ricbender.comRumble: https://rumble.com/user/RicBender▶ JOIN MY NEWSLETTEREmail Newsletter: http://eepurl.com/hSKhnT▶ VIDEO NOTESBuyers Gaining Time and Options as Housing Market Rebalances (July Market Report)U.S. home values fell 0.1% from June to July, the first decline in the raw Zillow Home Value Index since 2012. Home values fell last month in 30 of the 50 largest metro areas, but are still up 16% from a year ago. Rising inventory is being driven by homes lingering on the market and new listings trailing pre-pandemic levels. It took 10 days for a listing to go pending in July, two days longer than in June.Rent appreciation is slowing, but the growth rate remains much higher than pre-pandemic levelsAfter two years of unprecedented growth, national home values fell slightly month-over-month for the first time since 2012, the year home values hit a trough after the housing bubble and bust of the aughts. While July’s housing market data update is big news, and could get first-time buyers’ hopes up, the future is unlikely to bring meaningful improvement to housing affordability.Click on the link to read Zillow article - https://www.zillow.com/research/july-2022-market-report-31345/▶ D I S C L A I M E R S + D I S C L O S U R E S This content is for educational and entertainment purposes only. This description contains affiliate links that allow you to find suggested resources. When you purchase items from these affiliate links Ric Bender may receive compensation. Thank you for your support of this channelKEYWORDS Is It RIGHT TIME To Buy A House Right Now, right time to buy a house, is it time to buy a house, should i buy a house in 2022, buy a house now or wait, buy a house right now or wait, should i buy a house right now, housing market, housing market crash, housing market 2022 forecast, is now the time to buy a house, Ric Bender, i want to buy a house, is it right time to buy a house, is it good time to buy house right now, housing market 2022, is it a right time to buy a house now,#housingmarket #buyahouse #realestatemarket ▶ TAGS#ricbender, Ric Bender, personal finance, financial wellness, real estate market, housing market, personal finance 101, finance, financial education, investing, financial well-being, Financial Wellness, personal finance coach, building wealth, wealth building, wealth-building, investing for beginners, financial wellness strategies, wealth building strategies, money, money tips, personal finance tips