Starting a business isn’t easy, especially in today’s competitive market. To help small business owners across Australia, Reckon surveyed 296 small business owners across 20 industries to find out how they approach marketing their business and what’s most effective.
YES! – One in four business owners feel they achieve excellent results relative to their investment in marketing activities – so it’s probably worth investing some resources into marketing and advertising activities.However, marketing is generally a low priority for small business owners, with two in five small business owners only dedicating one hour a week to marketing activities and just over a quarter of participants said they spend no time on marketing.
It definitely depends on your business, the target audience and where you’re audience is looking, but usually being active on socials isn’t quite enough.
In fact, over a quarter of small business owners said they don’t use any social media …