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Entrepreneurship

What Is Hysterical Strength? Mitchell Hooper Breaks Down Sports Psychology [Video]

The reigning World’s Strongest Man (WSM) and Arnold Strongman Classic (ASC) champion Mitchell Hooper published a video on his YouTube channel wherein he interviewed executive coach Ken Smithmier to discuss sports psychology and explore how it can improve athletic performance.

Hooper also explores the concept of hysterical strength, which refers to instances of people exhibiting extraordinary feats of strength in dangerous situations. He suggests this phenomenon reflects the mind’s potential to unlock hidden physical reserves.

“[Hysterical strength] is an excellent anecdotal series of case studies to say if your brain is in the right spot, and you have the right levels of adrenaline, and a good control of arousal, you can do way more than you ever think that you could,” Hooper said. Check out the video below:

Sport psychology involves training the mind for competition through mental skills training (MST). (1) “In sports psychology, many people will talk about visualization,” said Hooper. “I …

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Entrepreneurship

Sumos Transformation: Reclaiming Distinction In A Crowded Australian Market [Video]

Once recognised for its boldness and vitality, Sumo had lost its spark, struggling to stand out in a competitive Australian energy market. Over time, fragmented branding and inconsistent expressions had eroded consumer recognition and internal alignment, leaving their marketing ecosystem disjointed and ineffective. Faced with increasing competition and a lack of strategic direction, Sumo reached a pivotal moment of introspection under renewed board and executive leadership. This prompted fundamental questions: Who are we? What do we stand for? Why does it matter to our customers?