What is Branding? The Art of Differentiation [Video]

What is Branding? This is a question that many small business owners ask. According to branding expert, David Brier, branding is “The Art of Differentiation”.

His e-book, The Lucky Brand, can be found on his website www.risingabovethenoise.com. In it, he draws a picture of branding that clears up the confusion that many small business owners have regarding this subject.

Imagine you are in a room, where dozens of small business owners are shouting out their promotions.• “We have the best prices!”• “We have the best employees!”• “Our products are the best quality!”

Then as you walk through this room, you see a business owner across the room simply holding up an orange flag.

Your brand has to rise above the noise of every other businesses promotion. You have to be a clearly different choice from the industry standard.

Please, take a minute to watch my interview with branding expert, …