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LOS ANGELES, May 19, 2021 /PRNewswire-PRWeb/ — In the latest in a series of "Thought Leader Thursday" webinars hosted by integrated Direct Response agency and infomercial production company Script to Screen, its Co-Founder and Executive Creative Director Ken Kerry will join with TaylorMade Vice President of Marketing John Gonsalves, to highlight how to use a DTC strategy to successfully market sports and fitness.
Innovative golfing equipment manufacturer TaylorMade recently found success selling their new Adams® Tight Lies™ Fairway Wood golf club Direct-to-Consumer. This webinar will help viewers get the inside track on the strategies they used to market their sports and fitness equipment.
In the webinar, to be held on May 27, 2021 at 11:00 AM PT/ 2:00 PM ET, attendees will learn:
- How equity advertising works with DTC
- When can you brand while also delivering a strong call-to-action
- Ways your marketing can be layered
To register for this complimentary event: https://www.scripttoscreen.com/taylormade-dtc/
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