Categories
Entrepreneurship

[WATCH] Sports stars prepared to flop trying something new for Nike campaign [Video]

'Nike say, if you have a body you are an athlete!' The Money Show interviews branding expert Andy Rice about the Play New campaign

Nike is one of those brands that gets consumers excited about the advertising they'll come up with next, says branding expert Andy Rice.

The sportswear giant's latest Play New campaign celebrates trying new things, even if your efforts are not terribly successful.

"Trying new things is always a win. That's how you Play New."

— Nike (@Nike) May 6, 2021

'Give it a go even if you're rubbish' is a very, very smart marketing campaign to get people like me to buy their gear.

Bruce Whitfield, The Money Show host

Nike have always said, if you have a body you are an athlete!

Andy Rice, Branding and advertising expert

The visuals are of famous sports stars, but not in the usual way… They challenge them to play a different game, like 'take a swing at …

Watch/Read More

Most Popular Posts Today

Shiny-Smooth Logo Reveal (Widescreen) | Renderforest [Video]
►
Categories
Entrepreneurship

Shiny-Smooth Logo Reveal (Widescreen) | Renderforest [Video]

Introduce your brand with flair using our Shiny-Smooth Logo Reveal. This professional-quality template offers a clean and glossy animation that puts your logo in the spotlight. Easily customize it with your logo, slogan, and background music, and watch as the smooth transitions bring your logo to life. Ideal for marketing campaigns, video intros, company branding, presentation openers, and more. Create now and make your brand shine today!

Most Popular This Week

Understanding Your ‘Why’: The Motivation Behind Starting A Business [Video]
►
Categories
Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook

  • Tags
How Magnetic Product-Led Marketing Can Overcome Todays Market Noise with Madhukar Kumar [Video]
►
Categories
Entrepreneurship

How Magnetic Product-Led Marketing Can Overcome Todays Market Noise with Madhukar Kumar [Video]

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.

This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.