Did you know there’s a charity that specifically supports mental wellness in the advertising, media and marketing industry? NABS has been around for over a century and it’s just got a new identity courtesy of creative agency Nice and Serious.
Aiming to deepen NABS’ impact and visibility, the rebrand is built around the idea of ‘The Unstoppable Ally’ – as NABS seeks to focus on advancing mental wellness in industry culture, making them more than just a support service. It launched on Wednesday, in time for Mental Health Awareness Week 2025 (see our piece on The Coffee Foundation for more branding/mental health crossover).