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Entrepreneurship

[WATCH] Amaboxoboxo! Eskort campaign on the ball amid flurry of Bok advertising [Video]

Branding expert Zetu Damane picks Eskort’s #GoSpringbox campaign as her advertising hero of the week on The Money Show.

McCann Joburg’s Zetu Damane shares the week’s advertising heroes and zeros on The Money Show.

Screengrab from Eskort SA’s Go Springbox TV campaign on YouTube

On this week’s “Heroes and Zeros” on The Money Show, our branding expert couldn’t help but focus on the avalanche of advertising featuring the Springboks and their Rugby World Cup campaign.

Sifting through the good, the bad and the ugly, it was Eskort’s #GoSpringbox campaign that stood out for Zetu Damane, chief strategy officer at McCann Joburg.

RELATED: WATCH An electrifying new ‘anthem’ for #RWC23 – hilarious or depressing?

The hashtag went wild after pictures of a contentious Eskort billboard in Johannesburg were shared on social media.

RELATED: ‘Go Springbox’ – terrible spelling slip or brilliant marketing move?

The pork manufacturer’s apparent misspelling of the team name of …

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Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook

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Entrepreneurship

Branding and Marketing: What's The Difference? With Vince Warnock [Video]

Welcome back to the Leadership Stack Podcast! Today we have Mr. Vince Warnock, a marketer, speaker, and author of the book “Chasing the Insights.” For our premiere episode with Mr. Warnock, he will be answering a few questions from Mr. CEO at 22, Sean Si, about digital marketing. How essential marketing is for businesses? What are the differences between branding and marketing? And how do marketing and branding work together in making your business successful? Hop into this valuable episode of the Leadership Stack Podcast!Vince Warnock on Social Media:LinkedIn: https://www.linkedin.com/in/vdub01Website: https://vincewarnock.com/Book: https://chasingtheinsights.com/___Part 1 - Branding and Marketing: What's The Difference? https://youtu.be/v2ZoCtZVlUcPart 2 - Should You Really Go for Paid Ads? https://youtu.be/ERD6ZIp3I94Part 3 - Is Word of Mouth Marketing More Effective? https://youtu.be/xpzzPhc0VGA___To learn more about entrepreneurship, leadership & management, you can follow us on:Facebook: https://www.facebook.com/leadershipstack/TikTok: https://www.tiktok.com/@leadershipstack?lang=enListen on Spotify: https://leadershipstack.com/spotifyJoin our community and ask questions here: https://from.sean.si/discordleadme.ph/facebookSean Si on Social Media:LinkedIn: https://www.linkedin.com/in/seansiFacebook: https://www.facebook.com/seansi.speaks/Websites:SEO Hacker: https://seo-hacker.comSEO Services: https://seohacker.services/Sean Si: https://sean.si/Check out Sean's new project: Aquascape Philippines: https://aquascape.phEnroll now in Sean Si’s Masterclass:https://sean.si/masterclass/Support Sean Si’s work by becoming a patron:https://www.patreon.com/seansiWhere Sean Si invests and make his money work for him:https://leadme.ph/growinvest