Vizio’s plans for advertisers under its new owner, Walmart, are nascent but coming into a bit more focus.
At its 2025 NewFronts presentation on Monday, the smart TV manufacturer talked about a few new formats and products that let advertisers use Walmart’s reams of shopping data. Vizio claims to reach 79 million people.
Walmart is in the process of testing its first Vizio-run streaming ads. As part of those tests, advertisers can buy Vizio inventory through Walmart’s demand-side platform. ADWEEK first reported the capability. Additionally, ADWEEK reported that Walmart is seeking $200,000 commitments from advertisers to run Vizio ads.
Walmart’s involvement with Vizio’s NewFronts presentation was quick and to the point. During a Q&A format with Vizio CEO William Wang, Walmart chief growth officer Seth Dallaire spoke about how the Vizio team fits under his “growth” team at Walmart—a group that includes advertising arm Walmart Connect, subscription product Walmart+, Walmart’s data initiatives, consumer-facing marketing, and product and …