Vizio Gives Advertisers First Peek at Walmarts Ownership [Video]
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Entrepreneurship

Vizio Gives Advertisers First Peek at Walmarts Ownership [Video]

Vizio’s plans for advertisers under its new owner, Walmart, are nascent but coming into a bit more focus.

At its 2025 NewFronts presentation on Monday, the smart TV manufacturer talked about a few new formats and products that let advertisers use Walmart’s reams of shopping data. Vizio claims to reach 79 million people.

Walmart is in the process of testing its first Vizio-run streaming ads. As part of those tests, advertisers can buy Vizio inventory through Walmart’s demand-side platform. ADWEEK first reported the capability. Additionally, ADWEEK reported that Walmart is seeking $200,000 commitments from advertisers to run Vizio ads.

Walmart’s involvement with Vizio’s NewFronts presentation was quick and to the point. During a Q&A format with Vizio CEO William Wang, Walmart chief growth officer Seth Dallaire spoke about how the Vizio team fits under his “growth” team at Walmart—a group that includes advertising arm Walmart Connect, subscription product Walmart+, Walmart’s data initiatives, consumer-facing marketing, and product and …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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