NOT Wieden+Kennedy unveil ‘A new dimension of work’, a new design system and visual identity for the world’s largest work marketplace
Branding and design agency NOT Wieden+Kennedy today unveil their latest work, a comprehensive design system and new visual identity for leading freelance talent platform Upwork.
After a competitive pitching process, Upwork appointed NOT Wieden+Kennedy to evolve its visual identity. The goal of the project was to enhance global brand awareness and differentiation through a more cohesive and consistent brand and product experience for its customers, where everything – from social posts to the click of ‘project completion’ in the product – would feel uniquely Upwork.
‘A new dimension of work’ is the concept at the heart of Upwork’s refreshed visual identity. This concept reflects a world where work works for everyone—where companies gain agility through access to top talent and ideas globally, and where work fits into people’s lives, rather than the other way around.
…