Understated Impact: 2025s Must-Know Graphic Design Trends [Video]

For business owners preparing to launch a new brand, product, service, or marketing campaign in 2025, keeping an eye on emerging design trends is essential. Drawing inspiration from these trends ensures your brand feels fresh and relevant, and helps maintain a meaningful connection with your customers.

To spark your creativity as we head into 2025, VistaPrint spoke to the global community of freelance graphic designers on 99designs by Vista as well as its in-house design experts to identify the graphic design trends set to define the branding landscape over the next year.

From the raw, handcrafted charm of imperfect textures to the serene beauty of rewilding aesthetics or playful energy of scrapbook-inspired designs, this year’s trends share a common thread – a thoughtful balance of simplicity and personalized details that elevate and celebrate each brand’s unique character.

While this year’s graphic design trendsmay look a little more understated, they are far from plain and no less impactful. For brands looking to make …