When it comes to running a business, learning how to adapt is quintessential to survival. For Sergey Kozlov, adaptability has been the only constant in the last 7 years since starting Passteam. The SaaS platform was meant to provide a digital way for businesses to give customers discounts, tickets, and other important information via the digital wallets on their phones. Though that’s still a critical function of the technology, it does so much more.
Now, Sergey’s company enables critical marketing functions to businesses across a wide variety of industries. Restaurants, retail stores, and everything in between can use the software’s offerings to revolutionize their marketing tactics and retain customers. It enables seamless customer segmentation and automated marketing campaigns based on those segments, loyalty card capabilities with the Apple Wallet and Google Pay, and so much more.
To refine Passteam’s approach, Sergey applied for a spot in 500 Startups, a well-known …