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New TravelPerk branding. Credit: Instagram @travelperk
Barcelona-based business travel platform TravelPerk is marking its 10th anniversary with a bold rebrand, a $200 million (€185 million) funding round, and the acquisition of AI-powered expense platform Yokoy.
The moves signal TravelPerk’s ambition to lead the future of integrated travel and expense management across Europe and the US.
In February this year, Jean-Christophe Taunay-Bucalo, President & COO of TravelPerk commented on the future of business travel and how he believes it will become decentralised.
TravelPerk’s fresh identity for a new business travel era
The company’s new look, developed in partnership with brand consultancy Wolff Olins, ditches the corporate blues typical of the industry in favour of vibrant tones including a standout “Perk Green”. It aims to reflect the firm’s evolving identity as a tech-forward disruptor in both business travel and expense management.
TravelPerk’s VP of Global Marketing, Jada Balster, who led the rebrand, said: “This isn’t just a rebrand – it’s the mark of the next chapter. The …
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