Transform Your Business with an Eco-Friendly Brand Makeover: A Guide to Sustainable Branding [Video]
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Entrepreneurship

Transform Your Business with an Eco-Friendly Brand Makeover: A Guide to Sustainable Branding [Video]

Sustainability is no longer a niche concern for a small segment of environmentally conscious companies. It has become a core expectation for businesses looking to stay relevant and competitive. Consumers are paying closer attention to the environmental impact of the brands they support, and companies that fail to adapt risk losing credibility and market share.

Green Marketing Strategies

Transforming your brand to showcase a commitment to sustainability is more than launching a new marketing campaign or switching to recycled packaging. To emerge as a leader in sustainability, it’s vital to implement genuine changes that resonate with consumers and withstand their critical gaze. It demands a holistic re-evaluation of your operations, sourcing methods, and messaging strategies.

Building sustainability into your business model offers significant environmental benefits while giving you a competitive advantage in an eco-conscious marketplace. This journey fosters a transparent connection with eco-conscious customers while aligning with their values.

How can adopting eco-friendly …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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