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Entrepreneurship

Transform conference recap Stories Incorporated [Video]

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We’re back from the Transform conference!

Yes, employee storytelling, culture communications, employer branding, and recruitment marketing are our areas of expertise. So what are we doing at a conference designed for HR professionals? Culture development, change and communications are clear connecting threads between our two worlds.

Plus, we like People people and we are constant students of leadership best practices!

Here’s our recap of our favorite sessions.

Private Screening of LILLY

From Factory Floor to Fair Pay Pioneer: A Conversation About Lilly Ledbetter’s Legacy

LILLY, a film about Lilly Ledbetter and the Fair Pay Act, played several times at the conference. Lilly spent 20 years working at Goodyear Tire before she discovered, through a note left anonymously in her locker, that she had been paid less than her male peers. After retiring, she took legal action, fought for justice for all of us, and eventually changed history. She inspired …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac