A branding expert could use this as a marketing blunder.
NOBODY knows what to call the ever evolving 24,000+ km network of greenways, waterways, trails, and roadways.
Official website:
As of June 1, 2021, the name of The Great Trail of Canada has changed back to its original name, and is once again known as the iconic Trans Canada Trail. …
Back in 2016, we decided to separate the name of our organization (Trans Canada Trail) from the name of the physical trail (The Great Trail), as a way to celebrate and highlight the significant milestone of connection in 2017.
SO …
- The 4560km non-motorized is called THE GREAT TRAIL
- The organization is called TRANS CANADA TRAIL
I’m pleased nobody will ever be confused on that again. 😐
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