This video was part of a series that can be found live or on-demand as part of the ActiveCampaign Leapday Extravaganza at www.leadday.live
ActiveCampaign Expert Adam Tuttle goes over why it is essential to set up engagement tracking ASAP when you start with ActiveCampaign (or other platforms if you’re into that sort of thing). He brings his expertise to help contextualize the importance of Engagement Tracking, and how to go about setting it up:
– Reframing ActiveCampaign – its more about data management
– Track Engagement ASAP – why this is sooooo important
– How to actually set up engagement tracking – Adam give his tips on the simple automations he uses to track contact engagement
– BONUS – Reframing “Marketing Automation” – its not just sending emails!
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00:00 Introduction & Reframing ActiveCampaign
00:47 Track Engagement ASAP
01:37 HOW to set up engagement tracking
02:29 BONUS: Reframing “Marketing Automation”