There are millions of podcasts in the world, with roughly two million listed on Apple Podcasts, the most popular podcast-listening platform. That’s a lot of available podcast content for listeners.
Still, brands, small businesses, and entrepreneurs continue to vie for attention from their target audience, expand on their marketing efforts, and build their brand identity through podcasts.
How do you break through the noise and grow your audience? With a few tips and sound practices, it is possible to steer more followers to your show and build an engaged listenership for your podcast.
What is podcast marketing?
Podcast marketing is the strategy you implement to promote your podcast. This might include using social media to promote a new episode or featuring a well-known guest to tap into their audience. The type of podcast you create (interview-based, business, educational, etc.) will influence how you approach your marketing. For example, if you interview an influencer, you can tease the episode with an audio clip, …