Join ActiveCampaign customers Kay Peacey and Melissa Love as they dive into actionable strategies to revolutionize your business using ActiveCampaign and savvy marketing techniques. Discover how to save time, boost conversions, and skyrocket profits in this insightful discussion.
In this video, Kay and Melissa uncover the secrets behind First Look Fandom, a game-changing approach to engaging new leads. Learn how to leverage burning questions to personalize your outreach and convert prospects into loyal customers effortlessly.
Find out how simple technical moves, like optimizing opt-in forms and thank you pages, can significantly impact your conversion rates. Plus, explore the power of ActiveCampaign’s saved responses in crafting personalized messages that resonate with your audience.
Don’t miss the real-life success stories shared by Kay and Melissa, demonstrating the transformative impact of implementing these strategies. Whether you’re a seasoned marketer or just starting, this video offers invaluable insights to propel your business forward.
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00:00:04 – Introduction: Meet Kay Peacey and Melissa Love
00:00:41 – Leveraging ActiveCampaign and Marketing Strategy
00:00:53 – Understanding First Look Fandom
00:01:15 – Unveiling the Burning Question Moment
00:01:55 – Identifying Ripe Leads and Conversion Tactics
00:02:36 – Extracting Customer Insights for Sales Copy
00:03:45 – Technical Setup: Opt-in Forms and Thank You Pages
00:04:59 – Collecting and Utilizing Burning Questions
00:05:49 – Crafting Personalized Responses with ActiveCampaign
00:06:46 – The Impact of Personalized Responses on Conversions
00:07:58 – Kay and Melissa’s Services: SlickBusiness and Marketing Fix
00:08:58 – Conclusion: Take Action to Boost Your Business