Apple has announced a set of Beats headphones with a difference… you can’t buy them.
In a post on X, the official Beats account announced a brand new pair of custom Beats Solo 4 headphones with unique packaging designed by artist and designer Yinka Ilori.
The headphones, launched to mark World AIDS Day, are part of the Product(RED) branding but will only be available in an extremely limited edition. You’ll almost certainly never see them in the wild or be able to get hold of your own – unless you’re a pop star or social media influencer, that is.
According to Beats’ chief marketing officer Chris Thorne, the company is “excited to use its network of talent and influencers to seed this custom product and raise awareness.”
The news was shared exclusively with Women’s Wear Dailyin the US, and Yinka Ilori told the magazine: “I’m honoured to be a part of such a meaningful …