The Ultimate Guide for Advertisers [Video]

The right Facebook banner size is critical for your page to look professional: branding, engagement strategies, and ad setup are equally important. An optimized social media page is a powerful tool for building awareness, engaging your audience, and driving conversions. For advertisers, publishers, brands, and media buyers, a well-structured page ensures that every element, from visuals to ads, works together to achieve your goals.

This article will guide you through the essentials of:

• Choosing the correct Facebook banner size and setup to make a strong visual impact.
• Optimizing your page layout and branding for better user engagement.
• Using ads to convert visitors into customers.

Below you can find the recommended dimensions for the most common banner sizes on Facebook.

• Profile cover photo: 851 x 315 pixels
• Event cover photo: 1920 x 1005 pixels
• Ad banners:

• Feed ads: 1080 x 1080 pixels (1:1) or 1200 x 628 pixels (1.91:1)
• Stories ads: 1080 x 1920 pixels (9:16)
• Right column ads (desktop only): …