Independent, full-service creative agency, The Shipyard, has acquired digital agency TinyWins, the companies shared exclusively with ADWEEK.
Financial terms of the deal, which was transacted in cash and stock, were not disclosed.
TinyWins co-founders Lillian Marsh and Matty Ayers, along with CEO Alwyn De Gallegos, join The Shipyard’s leadership team as managing partners and equity holders. They will report to Matt Bruot, president of The Shipyard.
The move continues an acquisition streak by The Shipyard, which bought PR firm Fahlgren Mortine and its subsidiary TURNER in May 2024, following its purchase of brand marketing agency Mering in 2020.
The Shipyard is backed by Canadian private equity firm Alaris Equity Partners, which first invested $59.5 million in the agency in August 2023 and an additional $22 million in May 2024, bringing its total investment to $81.5 million.
According to Milenthal, the addition of TinyWins brings The Shipyard’s long-term ambition to life: delivering fully integrated marketing solutions across paid, owned, and earned media.
“They’re a unicorn,” Rick Milenthal, chairman, founder and CEO of The …