Did you know that there’s over 200 factors in Google’s algorithm? So how do you optimize your website for all these 200 factors? How do you fix all your errors? That sounds overwhelming. That sounds like a lot of work. There must be an easier way, right? Well, there is. Today I’m going to break down the SEO checklist, how to fix all your SEO errors.
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I want you to go to neilpatel.com/seo-analyzer and you can see the URL here. Or if you’re on the Neil Patel website, you can go to Tools and just click on SEO Analyzer. Or if you’re on the homepage, at the very bottom there’s a navigation called Tools. And again, click on SEO Analyzer.
And what this is, this is a simple free tool and it’s a free report. It’ll break down all the errors that you need to fix to be compliant with Google. So you don’t actually have to manually create a checklist and go through them.
This tool already has that checklist built in. So for this case, I’m going to put in my own website neilpatel.com and then click Analyze Website. And it takes some time to load. I’ve put in my website many, many times. So it’s kind of cached.
Also, as you fix your SEO errors then you want to click Recrawl and it checks your website all over again for those 200 factors. So once you put in your website and it loads and depending on how large your website is it can finish within a minute or two or it may end up taking up to 30 minutes if you have extremely large website with thousands of pages and you just want to give it time and let it go through your whole website to see how compliant you are with those 200 checkpoints or more so checklist items that Google has when it comes to their ranking factors.
So as you can see here, it gives an overview of my website. My on-page SEO score, my monthly Google traffic, organic keywords, my backlinks, critical errors, warnings, recommendations and it even breaks on things like site speed cause that’s important.
If you’re in green, you’re good to go. If you’re not in green, you’ll see either a yellow or orange or red check box here. And you just hover over the question mark and it’ll tell you what it is and how to fix it. And again, you can see all the SEO issues.
So I want you to scroll back up and then first start with the critical errors if you have any, if you don’t, go to Warnings. What is it and how to fix it? And I’ll say, “Without enough text on a page, Google will have trouble understanding what the content is about. If Google doesn’t know what the content is about, it won’t be able to rank your content for the search terms you are targeting.
But as I mentioned, some pages shouldn’t have a lot of words. Some pages should. My training page, I can probably add way more words to it. Contact page in German, not so much.
So I want you to go through each SEO issue. And once you fix them, click back to SEO Issues and you’ll see, you know, all your errors where you can focus on the critical ones first.
And I have 17 pages with duplicate meta-descriptions. I probably should use Rel=canonical or block them off from Google, more so use Rel=canonical and that’ll solve that problem. So as you can see, I have a lot of work to do here with fixing my meta-descriptions and making sure there’s no duplicate. Same with title, right?
And once you do this with all your errors, your critical and your warnings, fix the ones that make sense. Sometimes not all of them make sense. And when you do that and you fix them, then you’ll want to go back to SEO Report.
And then this click Recrawl website. That’s it. If you do that, you’ll get your on-page SEO score closer to 100. The general rule of thumb, anything 90 and above is amazing. Anything 80 and above is not too bad. Anything below that, you should work on continually improving. And you need to keep doing this.
And I recommend at least once a month. And the reason being is as you publish new content, you keep changing your website. As your business grows, you add more employees, you continually release new SEO errors.
So we’re continually adapting this SEO analyzer, every time Google’s making big algorithm updates. So then that way, you have a fresh updated list of things that you need to fix.
And this is the easiest way to do your SEO checklist, because instead of keeping track of each element, as Google adopts, this tool adapts with it as well.
So all you want to continually do is just rerun your website and just make sure you’re up to date.
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