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Entrepreneurship

The Pitch: Advertising and marketing news for 4.8.25 [Video]

Wythe Ave Consulting completed a website redesign for financial advisory firm Granite Wealth Management. Wythe Ave also led brand positioning for Ballast Consulting Group. Work included market research and content strategy, and collaboration with FreshMove Media to produce two videos for the consulting group. Wythe Ave also completed a branding and website design project for Community Collaborations

Owen Design Co. led a rebrand for WPA Studios, formerly Walter Parks Architects. Owen Design developed the new name, brand identity, logo, logomark, typography and color palette for the Richmond-based architecture and interior design firm.

Evergib created an ad campaign for Atlantis Resort in the Bahamas. Titled “The Other Side of Atlantis,” the campaign spans TV, print, out-of-home, digital and social advertising. Goat Rodeo Productions produced the film ads for the campaign. 

Xponent21 created a website for Louisville, Kentucky-based ESP Window Tinting. The project included strategic content development, website design, …

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Entrepreneurship

Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]

Flutterwave, a prominent African fintech firm, has introduced a two-day virtual training program aimed at equipping young Africans with practical expertise for careers in technology. The Accelerate Workshop, scheduled for April 26 and May 3, 2025, targets university students, recent graduates, and early-career professionals across the continent, offering sessions in