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Entrepreneurship

The Pitch: Advertising and marketing news for 2.25.25 [Video]

Thirty Brandcenter alums had a hand in 17 of this year’s Super Bowl ads. VCU has a full list of the alums and their respective campaigns here.

Advertising Club of Richmond held its annual Ad Bowl critiquing this year’s Super Bowl ads. Panelists included Lindsey King and Frederick Nduna with The Martin Agency, Familiar CreaturesJustin Bajan and Arts & LettersLauren Galanides. Kelly O’Keefe with Brand Federation moderated the panel, which was held at BES Studios.

Colab redesigned the website for Bearing Insurance as part of its rebrand from Bankers Insurance. The Glen Allen-based insurance company used North Carolina-based Rivers Agency for the rebrand, which included a new logo and updated branding elements.

Addison Clark is providing website maintenance and search engine optimization for Accent Professional Recruiting. It produced a video for client First National Bank Small Business Finance highlighting work for a bank client.

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Entrepreneurship

Marketers still have a long way to go to be truly omnichannel [Video]

Despite coming from a variety of different domains, new insights of ecommerce experts from omnichannel marketing automation platform Omnisend reveals marketers today aren't doing enough for omnichannel customers. The firm interviewed experts within the industry on the benefits and future of omnichannel marketing for the digital marketing world. Including thought leaders from across the online

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Entrepreneurship

ATT case study test page [Video]

Services Branding, Web Design, Content Strategy, Lead Generation Ark Teacher Training is a training programme that allows graduates and career changers to learn from some of the best teachers and leaders in the profession. It is part of Ark, an international education charity which aims to give every young person a great education and real choices […]