Passionate about purpose-led design, storytelling and visuals, Silvia is an interdisciplinary designer and illustrator with a big excitement for branding, illustration and motion graphics. Experienced in facilitating creative workshops, she strongly believes in the importance of creative confidence and the accessibility of creativity for all.
Silvia Scifo, Digital Designer
Introduction
As website users, our behaviour evolves rapidly and the demand for websites to feel functional but also enjoyable to interact with has grown. Creating engaging experiences is essential for capturing and maintaining user attention: this is where animated user interface – or UI – elements come into play.
By strategically incorporating animations, designers can not only unleash their creativity by designing visually appealing website experiences (we do get excited by the small, happy details!), but also flex the user’s own creative muscle by immersing them in an interactive digital setting.
…
![Liberty Hospitality Group Launches Landmark Outdoor Advertising Campaign in the UK [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_224872_0_GlobalhRFCMatpng-1200x676.png)
![Understanding the fundamentals of B2B branding [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_224830_0_StratPackBackgroundphotos51024x576png.png)
![WTMJ in Milwaukee to Launch Afternoon Lifestyle Show [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_224802_0_tmj4WahtsBrewingpng.png)
![Inside the popular Cotton Q Club tent at the World Championship BBQ Cookoff [Video]](https://video.getpvd.com/wp-content/uploads/2025/02/mp_224751_0_17407793394081920x1080thumbnailjpg.jpg)