The future of marketing: How mental health campaigns are driving brand perception and loyalty [Video]

In the wake of Covid-19, consumers are becoming more aware of their mental and physical health than ever before — with 75% of women and 49% of men in the U.S. reporting worsened mental health since the pandemic began. Understandably, many are calling on brands to prioritize mental wellbeing, for both their employees and their customers. To not only survive but thrive in today’s market, modern brands need to evolve — and everything points towards prioritizing mental health. Will you move with the times or get left behind?

In this webinar, you’ll learn how brands are building emotional connections by weaving mental health into their campaigns. Plus, you’ll hear about important shifts in mental health since the pandemic began, top-notch tips on how to incorporate mental wellbeing into branding, and more.

Click here to watch the full webinar: https://latana.com/webinars-and-podcasts/mental-health-marketing-webinar/

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.

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