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Entrepreneurship

The EXPLOSIVE POWER of GOOGLE ADS for Small Business | Google Ads Tutorial for Beginners [Video]

The EXPLOSIVE POWER of GOOGLE ADS for Small Business | Google Ads Tutorial for Beginners

In this Google Ads tutorial for beginners, I share how your small business can leverage Google Ads to dominate the first page of Google Search.

Google Ads allows you to simply create and run text-based ad campaigns. The intention of these ads is to reach the top of the first page of Google.

Essentially, when potential customers types in keywords related to your products or services, ideally you want to appear at the top of the first page of Google. This will ultimately drive more foot traffic, bookings and sales. Google Ads is a PPC (Pay Per Click) marketing activity that can help you achieve this.

► Today we cover the following chapters in this Google Ads tutorial:

0:00 Intro
01:11 What are Google Ads – Text Ads
02:44 Keyword research tools
03:44 Google Ad Extensions
05:32 Triple threat strategy
07:17 Outro

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Let me know if you found this Google Ads tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.

Thanks for watching and enjoy this Google Ads tutorial!

#googleads #smallbusiness

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Entrepreneurship

Leadership at the Edge; Collaborative Leadership with Marsha Acker [Video]

Every month, the Institute of Leadership & Management's CEO, John Mark Williams, is joined by senior leaders from around the world to discuss their real-life experiences of everyday leadership practice, challenge outdated leadership practices and offer a fresh take on the issues that today's leaders face.On this live sesion of Leadership at the edge, the Institute of Leadership & Management’s CEO, John Mark Williams, joined by Executive Coach, Author and CEO of TeamCatapult, Marsha Acker, explore:Overcoming patterned leadership behaviourThe shift towards supporting people rather than achieving results, andWhether 'command and control' still has a place in 21st century leadership.We invite you to join the discussion on LinkedIn Live where you can submit questions, and share thoughts directly with both speakers.Join the conversation on LinkedIn Live.