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The difference between USP and Brand Value Proposition | Branding Strategy [Video]

The difference between USP and Brand Value Proposition | Branding Strategy

Hello Everyone.
This episode, i talked about two very basic and much talked about terms in Branding- Unique Value Proposition (USP) and Brand Value Proposition.
They are often mistaken to be the same thing but they are not! I’m sharing with you what is the difference and how to use the to make your brand stand out. I used an example of UBER to clearly define USP and Brand Value Proposition.

Here is how you can jump into whatever you need to watch:

00:00 INTRO
01:09 Brand Value Proposition and USP -are they same?
01:22 Brand Value Proposition Definition
02:00 Example
02:26 Unique Selling Proposition (USP)
03:04 The difference between them
03:16 Example of USP
04:03 Conclusion

About me:
I am Shaikh Imran Aziz, a passionate brand marketer with 14 years’ experience of brand and marketing in different local and multinational companies in different industries. I would love to share my knowledge with the young brand lovers, consumers and anyone who loves and takes interest in sales, marketing and branding.

👍 Let’s connect :
I am a Brand and Marketing Consultant now. I help brands to grow more systematically. So if you need any advice/consultancy, you can contact me through my linkedin:

https://www.linkedin.com/in/imranazizbrand/

Happy Branding!

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