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Nexstar Media Group has unveiled an updated “saucy” logo and look for The CW.
The new design centers on a slightly refined “CW” design, with the curvy strokes made a bit thicker and the space between vertical elements narrowed.
The network also dropped the word “The” from the logo, though the article is still part of the network’s official name.
Chris Spadaccini, the chief marketing officer for the network, told Variety that the “The,” which used to live inside of the curve formed by the “C,” was removed mainly for legibility purposes. The word became too difficult to read at smaller sizes, which has become a common occurrence when it needs to appear on streaming and mobile platforms.
Spadaccini noted that the “The” is now implied in the network …