The Business of Comics: Creativity and the Power of Branding | Comic-Con@Home 2021 [Video]

How should creators think about branding and marketing while making content? Harvard MBA turned writer Amy Chu (DOTA2, Red Sonja, Wonder Woman, Poison Ivy) and attorney Jeff Trexler (CBLDF director, Fashion Law Institute instructor) hold a frank conversation on success and the role of marketing with three legends in the pop culture world: hip-hop pioneer Darryl DMC McDaniels (Run-DMC, Darryl Makes Comics), comics creator Larry Hama (GI Joe, Wolverine), and Riggs Morales Senior VP A&R, Atlantic Records (Hamilton, Eminem, 50 Cent).