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The Biggest Brand Activations, Ranked [Video]

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South by Southwest, a sprawling series of conferences and festivals that takes place over 10 days each spring in Austin, Texas, kicked off on March 7. In addition to music, film, tech innovation, and celebrity speakers, the event has come to be known for over-the-top brand activations that take over parking lots, music venues, restaurants, and bars all over the capital city.

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