The best way to level up your social media linking strategy [Video]

Capturing audience attention on social media is more challenging right now than ever. Distractions are high, and attention spans are short. The window of time to get your message across, or even more importantly, convince your audience to click a link, is tiny.

Complicating these high stakes is the intricacy of running multiple campaigns concurrently across various channels and tools, each with its own goals, success metrics, and target audience. Managing your approach to social media linking can simplify the complexity and make your campaigns more impactful.

Let’s start with the basics: When someone comes across your content on social media, they expect to know immediately where and who it came from and why they should engage. Your brand identity matters, which means always having your branding front and center, especially in your social media links.

Let’s explore how marketers and agencies can maximize their social media links.

Maintaining brand …