AUCKLAND, Today: Dricon has been backing tradies since 1965. After years under Firth, it’s now stepping out solo with a new look and feel developed in partnership with Quantum Jump.
“Looking to build the Dricon brand and market differentiation, we needed to extend the branding beyond the packaging” says Fletcher Building Concrete Division’s Head of Customer Experience & Marketing, PJ Morris.
The new brand centres on a straight-up tagline: A bagful of easy. It’s a nod to Dricon’s simplicity, reliability and a cheeky sense of humour.
“It’s all about making life easier for tradies while bringing a bit of fun to the mix. And because tradies trust it, DIYers feel confident using it too” continued Morris.
Quantum Jump CEO Ben Goodale says, “This has been a really fun project to work on. Creating a brand that leans into Dricon’s long-standing trust with tradies, we needed to be a little cheeky and disruptive to stand out.”
Creative Partner Drew Ayers adds, “Tradies on …
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