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The bags you know, the brand youll notice M+AD! [Video]

AUCKLAND, Today: Dricon has been backing tradies since 1965. After years under Firth, it’s now stepping out solo with a new look and feel developed in partnership with Quantum Jump.

“Looking to build the Dricon brand and market differentiation, we needed to extend the branding beyond the packaging” says Fletcher Building Concrete Division’s Head of Customer Experience & Marketing, PJ Morris.

The new brand centres on a straight-up tagline: A bagful of easy. It’s a nod to Dricon’s simplicity, reliability and a cheeky sense of humour.

“It’s all about making life easier for tradies while bringing a bit of fun to the mix. And because tradies trust it, DIYers feel confident using it too” continued Morris.

Quantum Jump CEO Ben Goodale says, “This has been a really fun project to work on. Creating a brand that leans into Dricon’s long-standing trust with tradies, we needed to be a little cheeky and disruptive to stand out.”

Creative Partner Drew Ayers adds, “Tradies on …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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