Mistakes in branding can seriously undermine a business’ credibility, and can cause potential customers to walk away before you’ve even managed to talk to them.
It’s not enough to be armed with one of the best logo makers and best graphic design software if you don’t know the rules of design, as small errors that may seem minor to the uninitiated can have a big impact.
“I frequently encounter business owners who don’t realise how quickly customers form judgments based on visual cues,” explains Jacob Kettner, founder of First Rank, a SEO and digital marketing company. “Even with an excellent product or service, poor branding choices can make customers question your professionalism.”
Below, we go back to basics as Jacob explains the eight branding mistakes that will make your business seem amateur.
01. Inconsistent visual identity
As the winners of the Brand Impact Awardsknow, consistency is key. In fact, consistency across touchpoints …
