Sharon Williams launched her company Taurus Marketing 25 years ago. Here, the marketing guru shares the secrets behind branding, latest marketing trends and growing your business during the pandemic.
Robyn: I’m delighted to have Sharon Williams here today from Taurus Marketing. So tell us some of the lessons you have learnt in the last year?
Sharon: So marketing is always changing and I’ve been in business for a long time.
Robyn: 25 years
Sharon: I’ve seen a lot of change and this year has been a catalyst for more change than ever and the biggest thing for us as marketers this year was the importance of internal communication. Empathy is the new brand currency. Brands that were struggling to deal with Covid, cash flow, safety, families, and just trying to survive had to really show a much deeper understanding of empathy in the markets they were working with. Empathy to everyone, to supplies to staff to office workers …