Tandem Sports + Entertainment Rebrands as Gersh Sports [Video]

BEVERLY HILLS, Calif., March 19, 2025 /PRNewswire/ — Tandem Sports + Entertainment is rebranding as Gersh Sports, the company announced today. The U.S. basketball practice becomes the first division to operate under the Gersh Sports brand, reflecting the agency’s vision for a more integrated approach to global athlete representation as it builds a unified, cross-disciplinary sports operation that works in close collaboration with its leading entertainment business.

The consolidation of business units under the Gersh Sports banner is an important step in Gersh’s acquisition of You First, which it announced in December last year. Integrating Tandem’s resources, network, and expertise into the wider Gersh organization will create greater opportunities for all clients across the sports and entertainment landscape, while ensuring the agency continues to deliver individualized service at the highest levels. The integrated operation will see clients benefit from an enhanced range of services, including personal brand development, endorsement and marketing support, cultural impact, and philanthropic …