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Why Meaning Matters Most In Branding (And How To Build It) [Video]
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Entrepreneurship

Why Meaning Matters Most In Branding (And How To Build It) [Video]

In this premier episode, Katie Morton (editor-in-chief, Search Engine Journal) and Mordy Oberstein (founder, Unify Brand Marketing) explore why meaning is the foundation of successful brand marketing.They break down how branding compounds over time, why emotional connections matter, and how to differentiate between surface-level and deep emotional engagement.

90-Day Tariff Pause: What It Really Means for Your Business [Video]
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Entrepreneurship

90-Day Tariff Pause: What It Really Means for Your Business [Video]

This 90-day tariff pause creates a CRITICAL window for business owners (here’s how to deal with it)The U.S. just paused tariffs for nearly every country except China, where import taxes have now jumped to over 125%.As a business owner, you might be wondering: Do I raise prices? How do I explain this to my customers? What’s the smart branding move here?In this video, I break down what the tariff pause actually means for U.S. brands, why a blanket price increase could backfire, and how to turn this moment into a brand trust-building opportunity.👉 Customers see headlines, not nuance. So if prices go up with no story, they’ll assume the worst. Now is the time to over-communicate. Tell your audience what’s changed, what hasn’t, and how you’re navigating it all.📌 I’m ChiragSpeaks, creator of the Brand Clarity Framework, teaming up with the Hubspot Marketing team to bring you weekly breakdowns of real news with real brand marketing takeaways.🎯 Follow along or subscribe for more insights like this to keep your brand sharp, clear, and trustedSubscribe for more HubSpot🔗 https://clickhubspot.com/t90m📙 FREE Certification CoursesDigital Marketing Certification:👉 https://clickhubspot.com/od6Social Media Marketing Course:👉 https://clickhubspot.com/Social-Media-CertificationSEO Training Course:👉 https://clickhubspot.com/SEO-Training-CourseEmail Marketing Course:👉 https://clickhubspot.com/Email-Marketing-CertificationAbout HubSpotHubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.⚠️ DisclaimerThe videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Important Self-Publishing News That You Should Know! [Video]
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Authors

Important Self-Publishing News That You Should Know! [Video]

In today’s video, I share 2 big announcements affecting the self-publishing industry.Whether you are publishing low content or no content books or you write and self-publish written content, this self-publishing news can truly help take your business to the next level.Timestamps:00:00 – Intro00:43 – Announcement 1 – Low Content/No Content News03:44 – Announcement 2 – International Sales NewsLinks discussed: Get Authentic Book Reviews: https://kwheelerbooks.com/AuthenticPublisher Rocket: https://kwheelerbooks.com/RocketOriginal Video for Get Authentic Book Reviews: https://youtu.be/im6CLEfoOhc #KeithWheelerBooks #kdp #kdppublishing ===========================================================🔽🔽 Let me know what you thought of the video in the comments below. 🔽🔽✅ Subscribe for more free YouTube tips: https://www.youtube.com/c/keithwheelerbooks?sub_confirmation=1👍 Gain perks and bonuses as a channel member:https://www.youtube.com/channel/UCcFfP0Px7cO3h6BCZUpXUQQ/join===========================================================✅ My Books & Merch: 🔥 My book on how to get book reviews: https://amzn.to/2Tvha97👕 My Author Merch: https://amzn.to/3B6RCoi💡 My Puzzle Book Domination Course: https://kwheelerbooks.com/pbcourse===========================================================✅ Tools and services, I use and recommend:🚀 The tool I use to find efficiently find profitable keywords, categories and niches:http://www.kwheelerbooks.com/rocket💰 The one-stop-shop for all things self-publishinghttp://www.kwheelerbooks.com/hub🖊️ Catch and eliminate grammatical issues and typos like, how to weite a book, using your FREE Grammarly account: https://kwheelerbooks.com/grammarly===========================================================✅ Recommended playlists:📚 How to Make a Children’s Picture Book in PowerPoint:https://www.youtube.com/playlist?list=PLxYaxZXBOC3bD9qci46fB7VKyrFOCv369🥰 How to Make Puzzle Books: https://www.youtube.com/watch?v=GQXBpVgkF_s&list=PLxYaxZXBOC3a5FHg1XJohOK9fUoRN6faP📓 No Content and Low Content Book Interiors:https://www.youtube.com/playlist?list=PLxYaxZXBOC3YQgFl-WfRdOZ1vLxXLiKjm✍️ Tips for Authors:https://www.youtube.com/playlist?list=PLxYaxZXBOC3YFBySoUoF-PcgXc07VZL64===========================================================🎥 My Video Gear and Team: ✅ Video Thumbnail Designer: https://kwheelerbooks.com/thumbs✅ Video Editor: https://kwheelerbooks.com/VideoEditor📷 Webcam: https://amzn.to/3guZEQc💡 Lighting: https://amzn.to/38gazsd🎤 Lavalier Microphone: https://amzn.to/2WpD9VU🎙️ Mounted Microphone with Arm and pop filter: https://amzn.to/3ymDrcR===========================================================Disclaimer: Some of these links go to one of my websites and some are affiliate links where I’ll earn a small commission if you make a purchase at no additional cost to you.===========================================================✅ For business inquiries contact me at kwheelerbooks@gmail.com✅ Let’s connect:Website – https://kwheelerbooks.comTwitter – @kwheelerbooksInstagram – /kwheelerbooks

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