Little Black Book, PTT Station, Turning Criticism into a Bold Brand Win While most brands shy away from public criticism, PTT Station took a bold and creative stand. Faced with the nickname “Pee Station,” the brand transformed negativity into an opportunity for growth. Instead of avoiding the joke, PTT Station embraced it head-on with a daring online video, proudly spotlighting its spotless restrooms as a point of pride.
storytelling
Little Black Book, The Stables is an exclusive gated development from Waterside Holiday Group new for 2023. With tasteful modern designs and unrivalled natural surroundings, this wasnt your typical holiday park. This prestigious offering required a new, standalone identity that would resonate with a more discerning target audience. Making luxury tangible to prospective customers A premium product needs premium sales collateral. Our communications featured bespoke photography and meticulous site renderings, printed on high-grade, tactile stock. These finer details brought a real, tangible feeling of quality to the site an essential factor for customers who would be buying off-plan. The bespoke micro-site we created enabled potential purchasers to explore the offerings in more detail, register for further information and book an in-person visit to experience the site and surrounding area for themselves. Targeting potential ownersthrough social Engaging short burst videos highlighted the lodges interiors, features and beautiful surroundings as well as the lifestyle that can be lived and enjoyed in the area around the park.
Why YOUR Story Matters! [Video]
Have you ever pondered what truly differentiates you from the crowd? Dive into this enlightening topic on how understanding and unveiling your unique origin story can set you apart in any profession. In a world with a million designers, creatives, and web developers, your personal journey and character become your unique stamp. Michael Margolis breaks down the importance of not only recognizing what has shaped you but also articulating that understanding to others. Unravel the power within your own narrative and leverage it for unparalleled success. Join us to discover how your character and credentials can become your most potent tools in business and life. Don’t be just another professional; be the one with a story that resonates.#storytelling #uniquesellingproposition #personalbranding Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
Ever wondered why some brands resonate while others fade away? Dive into the critical role that narratives play in defining a brand’s value. From the tales of iconic watches like Rolex and Casio to the local pizza parlor or creative agency – it’s all about the story. If you don’t want to be just another replaceable commodity in the business landscape, learn how having a unique character sets you apart. Watch and transform the way you view and shape your business narrative. Make an impact and avoid being overlooked. Discover the secret to standing out today! #storytelling #marketingstrategy #brandidentity #branding
Beyond Words: How Narratives Influence AudiencesThe Secret Psychology Behind Captivating Your AudienceUnlock the power of business storytelling with Chris Do as he explores the fascinating world of corporate storytelling in “Narratives vs. Stories: The Make-or-Break Difference for Your Business.” Dive into the psychology of marketing and advertising, and discover how to influence consumer behavior through storytelling that sells products.In this video, Chris Do takes you on a journey from the past to the future, emphasizing the importance of starting with “the futur” when crafting your brand strategy. Learn how to tap into consumer psychology and improve your storytelling skills to create narratives that truly matter.Explore the art of storytelling with practical storytelling tips that will elevate your brand’s storytelling game. Discover why stories matter in today’s competitive business landscape and how storytelling can be the key to unlocking success.Don’t miss this opportunity to enhance your brand strategy and understand the psychology of selling. Join us as we delve into the world of business storytelling and uncover the secrets of effective corporate storytelling that resonates with your audience.#storytelling #businessstorytelling #corporatestorytelling #psychologyofselling In this episode:00:00 – Intro00:29 – Story vs. Narrative01:15 – Narratives at Play: Deconstructing the American Dream02:02 – The Power of a Shared Narrative02:25 – Recapping the Difference02:59 – Embracing Disruption for Growth03:29 – What Most Get WrongGet access to more for FREE here: https://thefutur.com/free-resources 🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
ClickDoers explain how lifestyle marketing can significantly impact personal and business #branding In the age of #digitalmarketing and #onlineshopping every #business needs to #tellastory and often a personal story draws in #customers SEO consultant and ClickDo CEO @fernandoraymond explains how he used his #socialmedia and streaming channels to share his lifestyle while promoting his #services and how this helped with #onboarding new #clients Watch the full video here: https://www.youtube.com/watch?v=JXNAwX_R4jk&t=18s&pp=ygUQZmVybmFuZG8gcmF5bW9uZA%3D%3DFollow and subscribe for regular #updates and #hacks.
“Agro H20 Adventures | Building a Business from the Ground Up”Can You Start A Business With $1000.00??? Welcome To The Channel…”Join me Cory AKA Mr. H20, an American entrepreneur in his thirties, as he takes on the challenge of starting a coconut water business from scratch with just $1000.00. Can we do it? Follow along as he navigates the ups and downs of building a business from the ground up, documenting his successes, failures, and everything in between. This channel is a guide for anyone looking to start their own business, with a focus on the coconut water industry. From sourcing products, to finding capital, to developing logos and labels, Cory Stoops will share his experiences and lessons learned along the way. So, in hopes we can all grab a bottle of Agro H20 in the future and continue the journey!” Agro H20 “Aggressive Hydration” #education #buisness #learning #entrepreneurship #journal #vlog #journey #adventure #howto #startups #onethousand #dollars #mr #h20 #Mr.H20 #vlog #educational #howto #canwedoit #cocnut #water #Mr.H20 #AgroH20 #2023 #campaign #letsgo #hydrate
Students are valued as individuals and integral voices that help us grow and shape our own identities as learners, empowered individuals, problem solvers, communicators and community members. We are change makers who see challenges as opportunities for grace and gritLearn more at:https://sites.google.com/dcsdk12.org/vale-venture-academy-of-leader/homeFeaturing:Lee-Ann HayenChief Learner and DisruptorKaty KollaschChief Intrapreneur and Change MakerAmy McMasterLeadership and Culture ConsultantICF Executive Coach Certified Dare to LeadTM Facilitator VALE Core Design Team Members:Kendra AckermanHumanities (English Language Arts) Learning Experience FacilitatorRyan McClintockScience Learning Experience FacilitatorStudent Challenge Network Members:Zachary BarthelemyMaryn HayenJordan SandersonDalton SchubertRefillary, ParkerAdrienne GrolbertCody AlexanderFarmbox Foods, SedaliaJake Savageau, Chief Operations OfficerChris Michlewicz, Chief Public Relations OfficerEric Gostenik, Vice President of SalesReferences:Adam Grant (Think Again)Brene Brown (Dare to Lead)
A year-in-review campaign is a popular and powerful way to connect with customers and employees after a year comes to an end. We’ll walk you through the making of this type of creative campaign with a step-by-step guide and examples from brands who’ve done it successfully in the past.
The lessons you learn in business often apply to your life in general. This one is a BIG EXAMPLE and in sharing this insight, my hope is that you do not make the same mistake! Watch/Listen until the end, for something cute. 🙂 *Listenable* RELATED CONTENT FROM MESmall business branding and identity: https://www.youtube.com/watch?v=OVTNS5yyNJQ&t=3sOn Kim Kardashian: https://www.youtube.com/watch?v=2HtnSneHeHw&t=266s🙌🏾 Welcome New Subscribers! 🙌🏾 Kia Ora e te whānau! Greetings from New Zealand, and much aroha (love) to my Soul Food family around the world. For those of you who do not know me, my name is Gwendoline. I am a floral artist, specialist psychotherapist (MSc.), Consultant Psychotherapist at retr-act.com and yoga teacher. By the way, I recently offered a YouTube special series, of daily meditations and reflections for anyone who could use some help in soothing an anxious mind and keeping balance in this time of uncertainty. Go check it out. Haere mai! Welcome!#milliondollarposies #retroactivejealousy #newzealand
The Belvedere vodka advert, featuring actor, Daniel Craig, WORKS for a few clever, key reasons. Though tricky to pull off – the fun and psychological insight offering inside, can be used in ANY brand marketing, for businesses big or small. WATCH THE ADVERT: https://www.youtube.com/watch?v=ekESZIn4y18HUGH GRANT DANCING, IN LOVE ACTUALLY: https://www.youtube.com/watch?v=zcgxBHBsl-4RELATED CONTENT FROM MEBranding/marketing – mini masterclass: https://www.youtube.com/watch?v=4NGc7Au6upwBusiness brand identity: https://www.youtube.com/watch?v=OVTNS5yyNJQ&t=3s🙌🏾 Welcome New Subscribers! 🙌🏾 Kia Ora e te whānau! Greetings from New Zealand, and much aroha (love) to my Soul Food family around the world. For those of you who do not know me, my name is Gwendoline. I am a floral artist, specialist psychotherapist (MSc.), Consultant Psychotherapist at retr-act.com and yoga teacher. By the way, I recently offered a YouTube special series, of daily meditations and reflections for anyone who could use some help in soothing an anxious mind and keeping balance in this time of uncertainty. Go check it out. Haere mai! Welcome!#milliondollarposies #newzealand #branding