starting a business

Product(RED) Beats headphones have been unveiled, but won’t be going on sale.

The British car maker sparked widespread controversy last month when it unveiled dramatic changes ahead of becoming a fully electric brand.

Knowing your product intimately can often lead you to get caught up in the technical complexity of what youre selling. For example, your product may be the best chemical isomer on the market, but if your customer doesnt have the background knowledge they need to be able to understand the jargon in your value proposition, youll likely have trouble selling your product.

Chair-man Mills Corp., a trusted name in Canadas event industry for over a century, has officially rebranded as Element Event Solutions, with help from