starting a business

Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions. Open to sophomore, junior and senior business majors and minors, entrepreneurship minors and arts administration majors.

The rise in popularity of weight loss drugs like Ozempic and Wegovy orced WeightWatchers to transition to providing telehealth services.

These creators tackled briefs from a Super Bowl-sized video game to shaping the visual identity of an NWSL team.