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Entrepreneurship

6 Things to Do Before Starting a Business [Video]

Starting up a business can be a bold yet rewarding venture. However, it does not happen overnight. It takes determined planning, continuous learning, and a strong commitment to your vision. To help you begin your entrepreneurial journey with confidence, here are six actionable tips that can make all the difference. Clearly Define Your Vision and […]

Categories
Entrepreneurship

The value proposition: Show, dont tell [Video]

Knowing your product intimately can often lead you to get caught up in the technical complexity of what youre selling. For example, your product may be the best chemical isomer on the market, but if your customer doesnt have the background knowledge they need to be able to understand the jargon in your value proposition, youll likely have trouble selling your product.