small business

Small Business Development Center Day shows support for entrepreneurs [Video]
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Entrepreneurship

Small Business Development Center Day shows support for entrepreneurs [Video]

PEORIA, Ill. (WMBD) Small Business Development Center Day celebrates the efforts of those who help small business owners with the headaches that can come with starting a business. The center at Bradley University hosted a celebration inside the Business and Engineering Convergence Center on campus, complete with snacks and recognition for those who have []

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Master Content Marketing By Setting Up Lead Nurturing In ActiveCampaign [Video]
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Entrepreneurship

Master Content Marketing By Setting Up Lead Nurturing In ActiveCampaign [Video]

Unlock the potential of content marketing with ActiveCampaign! In this video, we’ll explore how to master content marketing and lead nurturing for your e-learning business. Discover how to create personalized, timely interactions that engage and convert leads. Learn to use ActiveCampaign’s automation tools to streamline your workflows and deliver impactful, tailored experiences for your learners.TurnSubscribe for more tips, information, and marketing best practices!Not a customer? Try it free at: ActiveCampaign.com/freeConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#contentmarketing #leadnurturing #activecampaign #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #customerexperience 00:00 Introduction00:16 Importance of Content Marketing00:54 Lead Nurturing with ActiveCampaign01:37 Marketing Automation Benefits02:25 Strategic Segmentation & Personalization03:29 Automations in ActiveCampaign04:30 Using Conditional Content05:54 Modular Automation for Customer Journey

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Welcome Campaign in Marketing Automation | Engage New Leads When They’re Most Interested [Video]
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Entrepreneurship

Welcome Campaign in Marketing Automation | Engage New Leads When They’re Most Interested [Video]

Make sure the first email every new lead receives from you provides value, builds trust and authority, communicates the essence of your brand, and prompts them to take the next step with you.Get more Marketing Automation ideas here:https://keap.com/marketing/how-does-marketing-automation-for-small-business-work?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=ytseo&utm_term=2024_06_07&utm_content=social___________________________Keap is on a mission to simplify growth for entrepreneurs. We liberate and empower small businesses to strengthen their families, communities and economies. For 20 years, we have been helping small businesses get organized, follow up and automate to grow sales and free up time. Today, as the pioneer of sales and marketing automation software for small businesses, Keap serves more than 200,000 users globally.Try a free trial of Keap today https://freetrial.keap.com/signup?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=freetrial&utm_term=DEFAULT&utm_content=socialCheck out a demo of Keap https://keap.com/product-demo?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=demo&utm_term=DEFAULT&utm_content=socialLinkedin: https://www.linkedin.com/company/keap-growingFacebook: https://www.facebook.com/keapInstagram: https://www.instagram.com/keapTwitter: https://twitter.com/keapgrowing

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What Is Marketing Automation? | Super-Charge Your Follow-Up and Conversions [Video]
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Entrepreneurship

What Is Marketing Automation? | Super-Charge Your Follow-Up and Conversions [Video]

Increase your speed to lead and follow up with every lead multiple times — without increasing the size of your sales team. Marketing Automation involves automating the processes for collecting information on new leads, adding those leads automatically to your small business CRM, following up right away and moving them forward in the sales process. Learn more:Marketing Automation: https://keap.com/marketing/how-does-marketing-automation-for-small-business-work?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=ytseo&utm_term=2024_06_07&utm_content=socialSmall Business Automation: https://keap.com/product/what-is-business-automation?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=ytseo&utm_term=2024_06_07&utm_content=social___________________________Keap is on a mission to simplify growth for entrepreneurs. We liberate and empower small businesses to strengthen their families, communities and economies. For 20 years, we have been helping small businesses get organized, follow up and automate to grow sales and free up time. Today, as the pioneer of sales and marketing automation software for small businesses, Keap serves more than 200,000 users globally.Try a free trial of Keap today https://freetrial.keap.com/signup?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=freetrial&utm_term=DEFAULT&utm_content=socialCheck out a demo of Keap https://keap.com/product-demo?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=demo&utm_term=DEFAULT&utm_content=socialLinkedin: https://www.linkedin.com/company/keap-growingFacebook: https://www.facebook.com/keapInstagram: https://www.instagram.com/keapTwitter: https://twitter.com/keapgrowing

Value Banking in Marketing Automation | Build Trust & Value With Leads [Video]
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Entrepreneurship

Value Banking in Marketing Automation | Build Trust & Value With Leads [Video]

Build up trust and value with leads so they’ll be more open to considering your sales offers.Get more Marketing Automation ideas here:https://keap.com/marketing/how-does-marketing-automation-for-small-business-work?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=ytseo&utm_term=2024_06_07&utm_content=social___________________________Keap is on a mission to simplify growth for entrepreneurs. We liberate and empower small businesses to strengthen their families, communities and economies. For 20 years, we have been helping small businesses get organized, follow up and automate to grow sales and free up time. Today, as the pioneer of sales and marketing automation software for small businesses, Keap serves more than 200,000 users globally.Try a free trial of Keap today https://freetrial.keap.com/signup?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=freetrial&utm_term=DEFAULT&utm_content=socialCheck out a demo of Keap https://keap.com/product-demo?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=demo&utm_term=DEFAULT&utm_content=socialLinkedin: https://www.linkedin.com/company/keap-growingFacebook: https://www.facebook.com/keapInstagram: https://www.instagram.com/keapTwitter: https://twitter.com/keapgrowing

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B2B vs B2C when starting a business… [Video]
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Entrepreneurship

B2B vs B2C when starting a business… [Video]

Should you start with a B2B or B2C business?Starting a B2B business might be easier for new entrepreneurs. When businesses buy, they often buy in bulk and commit for many months, spending thousands. This makes it easier to plan and predict your income.On the other hand, B2C businesses often rely on costly distribution and heavy investment in branding. These factors can make it challenging to control costs and establish your brand.For beginners, starting with a B2B business can be a smarter choice.Understanding these differences can help you make the right decision for your entrepreneurial journey.#B2B #businessadvice #entrepreneur #startups #businessstrategy

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How To Start A Business With No Money (Step By Step) [Video]
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Entrepreneurship

How To Start A Business With No Money (Step By Step) [Video]

No money but want to start a business? Watch this…Free Business Workshop – https://bit.ly/business-KPI-workshopFree Lead Generation Tool – https://bit.ly/freequizsoftwareWhen you’re starting a business with no brand, no money, and no leads, it can be overwhelming. It’s like pushing a heavy stone wheel that barely budges. To get momentum, you need a gritty, hands-on approach that most entrepreneurs avoid. Here’s a breakdown of how to build an audience and generate leads from scratch without spending a fortune.Paid advertising can be tempting, but it’s not the best starting point. If you haven’t refined your message or product, paid ads can quickly drain your budget without results. Instead, focus on manual, targeted efforts to find your audience and test your messaging.Three key elements form the backbone of this approach:1. Call to Action (CTA): Give people a clear action to take. This could be a waiting list, a scorecard, an event registration, or a discussion group. Just like a party invitation, you need to provide a reason and a way for people to engage.2. Signature Content: Create a piece of content that explains your business’s core thesis. It should include the problem you solve, your unique solution, and proof of success through case studies or research. This becomes the anchor for your outreach efforts.3. Cold Outreach: This is where you reach out to people manually through direct messages or emails. It might feel uncomfortable, but it’s crucial to build relationships and get feedback on your signature content and CTA. Cold outreach should focus on sharing what you’ve accomplished and inviting people to engage with your CTA.For cold outreach, you need to target the right people. Look for those who follow relevant Instagram accounts, use specific hashtags, or have job titles that fit your ideal customer profile. Start by sending 3,000 direct messages, introducing your business, and inviting people to check out your signature content and CTA.Even successful entrepreneurs who have made billions still get hands-on with their customers. They understand that the best way to learn what works is to engage directly with people. So, roll up your sleeves, send those messages, and don’t be afraid to get your hands dirty.This approach might seem tough, but it’s what separates successful entrepreneurs from the rest. If you’re starting with no budget, this is the strategy to get the wheels in motion. Remember, entrepreneurship isn’t about taking shortcuts; it’s about doing the hard work to build something valuable.Free Business Workshop – https://bit.ly/business-workshop-dentFree Lead Generation Tool – https://bit.ly/kpi-workshop-dent

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5 Ways To Hit Your Growth Goals With Business Automation [Video]
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Entrepreneurship

5 Ways To Hit Your Growth Goals With Business Automation [Video]

We surveyed 500 small business leaders and professionals who met their growth goals in 2023, and their responses revealed something interesting — the most successful businesses are likely to automate five specific things.Watch to discover the top five automations you need to succeed. Then, download Keap’s 2024 State of Business Growth Trends report for even more insight into how other companies are using business automation to reach and exceed their goals: https://keap.com/lp/small-business-trends-2024?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=ytseo&utm_term=2024_04_23&utm_content=social___________________________Keap is on a mission to simplify growth for entrepreneurs. We liberate and empower small businesses to strengthen their families, communities and economies. For 20 years, we have been helping small businesses get organized, follow up and automate to grow sales and free up time. Today, as the pioneer of sales and marketing automation software for small businesses, Keap serves more than 200,000 users globally.Try a free trial of Keap today https://freetrial.keap.com/signup?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=freetrial&utm_term=DEFAULT&utm_content=socialCheck out a demo of Keap https://keap.com/product-demo?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=demo&utm_term=DEFAULT&utm_content=socialLinkedin: https://www.linkedin.com/company/keap-growingFacebook: https://www.facebook.com/keapInstagram: https://www.instagram.com/keapTwitter: https://twitter.com/keapgrowing

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