personal branding

What is Brand Identity and why is it important? It may be a little different than you think. In this video, our guest instructor, James Martin (aka Made By James), is going to look at the key elements of Brand Identity, and why it is so useful in positioning both yourself, and a client in the best possible way. Because, as Sasha Strauss say’s “If you don’t position yourself, you will be positioned!”. Want to learn more about Brand Identity Design? Check out Made By James’s course on The Futur: https://thefutur.com/course/brand-identity-designCheck out this episodes free PDF: https://www.dropbox.com/scl/fi/wihorx6hmodf1r6fn46e6/episode-1.pdf?rlkey=yqlnnkytcg6h7j82yaf5a8wi8&dl=0In this episode:00:00 – Intro00:08 – What Brand Identity Is01:05 – Positioning a Brand01:35 – The Six Key Elements to Brand Identity 02:10 – Sound and Sensory Elements02:46 – Why Is Positioning Important?03:00 – Managing Brand Image03:29 – Consistency04:07 – Takeaways#branding #brandidentity #brandidentitydesign 🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

Jodi was running her own business by 22 with no business plan – just a drive to make it happen. Learn how she leveraged her childhood independence and her mom’s example to build confidence and break out of her comfort zone.Jodi shares her relatable origin story – from grabbing business cards at networking events to faking a company name on the spot. Her “butterflies” mindset paved the way for landing her first client and snowballing from there.Get inspired hearing how Jodi took action early and often to create opportunities for herself. It’s never too early to start thinking like an entrepreneur.FREE Resources Here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

The rise of AI is unlocking new opportunities for creators and entrepreneurs. Instead of seeing it as a threat, forward-thinking creators are finding ways to leverage AI to expand their reach and impact. By building AI versions of themselves, creators can provide coaching and mentorship to more people than ever before. AI also has the potential to transform education, acting as an infinitely patient and knowledgeable teaching assistant. This video explores how creators can embrace AI as a tool for innovation rather than replacement. The future is bright when we shape AI to augment human creativity and productivity.#ai #artificalintelligence #coaching #entrepreneurship FREE Resources Here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

Jodie Cook believes the future of coaching may be artificial intelligence. Together with Chris Do, Jodie explains how these AI coaches recall conversations perfectly, spot long-term patterns, and provide 24/7 availability. She shares her vision for a world where we all have an array of AI coaches for business, personal growth, and more. But will the convenience and low cost mean humans prefer robot coaches? Can AI models truly build rapport and empathy? This provocative talk grapples with the possibility that one day real-life coaching may be obsolete, as personalized AI guidance scales globally. Are the days of human coaches numbered?FREE Resources here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

Want a deeper dive? Learn about our Brand Lab HERE: https://thefutur.com/brand-labIf I asked you to come up with three things you would want someone to know about you before you had a single conversation with them, what would they be?If you are an author, they could be: knowledgeable, eccentric, and kindIf you are a realtor, they could be: approachable, professional, and determinedIf you are an educator, they could be: fun, engaging, and quirkyNow, in what ways does your personal style currently reflect the qualities that came up for you?Your personal style and the way you present yourself serve as the initial touchpoint with potential clients, partners, and collaborators. This means that when it comes to creating a brand that stands out in today’s saturated market, it’s important to take a look at your style, just like you would any other asset.Join me on this Linked In Live event to learn how to elevate your brand in a way that generates natural curiosity and intrigue, through your personal style.My friend, Rich Cardona, is the brave volunteer for a fashion intervention and case study for what is possible. Rich, any time you ready for that shopping date, let me know.#personalbranding #branding101 #personalstyle #fashionstylist #fashion911—🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media