marketing 101

The DARK Secret Of Oreo’s Marketing Strategy [Video]
►
Categories
Entrepreneurship

The DARK Secret Of Oreo’s Marketing Strategy [Video]

Discover OREO Cookies GENIUS Marketing Strategy **** Introduction To Marketing Series 🎯 Learn how to create profitable marketing in this free marketing training series ➡️ https://www.youtube.com/playlist?list=PLxb4RhBMfU_FDfzNl1x0d-rrOA5cNEN2POreo cookies represent one of the most important lessons in marketing the world has ever seen… at least when it comes to cookies.So this is the story of how Oreo used a combination of clever marketing, branding, and cutthroat business strategy to dethrone Hydrox as the nation’s leading biscuit and become milk’s favorite cookie.And more importantly, the business and marketing lessons that you can learn from this and apply directly to your own business, idea, or message.So buckle up, cause things are about to get crunchy.#marketing #digitalmarketing #marketingstrategy***PS – Whenever you’re ready, here are the 3 best ways I can help you…1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/3) Premium Email Marketing Newsletter: http://joinmarketinginsiders.com/***Let’s Connect:Website: https://adamerhart.comInstagram: https://www.instagram.com/adamerhartYouTube: https://bit.ly/2HxjQRaFacebook: http://facebook.com/officialadamerhartTwitter: http://twitter.com/adamerhart

  • Tags
LEGO Marketing Strategy (Most Powerful Brand In The WORLD) [Video]
►
Categories
Entrepreneurship

LEGO Marketing Strategy (Most Powerful Brand In The WORLD) [Video]

Discover how LEGO became the world’s most powerful brand **** Introduction To Marketing Series 🎯 Learn how to create profitable marketing in this free marketing training series ➡️ https://www.youtube.com/playlist?list=PLxb4RhBMfU_FDfzNl1x0d-rrOA5cNEN2PLEGO is one of the most loved and popular brands in the world.What started in 1932 from a small carpenter’s workshop in Denmark, has grown and evolved into the world’s biggest, and certainly most adored, and played with toys of all time. They were even named “Toy of the Century”. Twice.Lego certainly played an important role in my childhood, and that love and passion for those colorful little bricks has been passed down to my kids whose favorite thing to play with, by far, is LEGO. So it’s hard to imagine just how close we all were to losing Lego for good.Fortunately though for all of us, they were able to save themselves thanks to a series of clever, business, marketing and branding campaigns.And that’s what this video is about. So, let me show you how it’s done. #marketing #digitalmarketing #marketingstrategy***PS – Whenever you’re ready, here are the 3 best ways I can help you…1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/3) Premium Email Marketing Newsletter: http://joinmarketinginsiders.com/***Let’s Connect:Website: https://adamerhart.comInstagram: https://www.instagram.com/adamerhartYouTube: https://bit.ly/2HxjQRaFacebook: http://facebook.com/officialadamerhartTwitter: http://twitter.com/adamerhart

  • Tags
Focus on Branding and Marketing 101 [Video]
►
Categories
Entrepreneurship

Focus on Branding and Marketing 101 [Video]

Join the Zoom conversation daily: Go to https://officehours.global/schedule to sign up.We often hear clients talk about their branding or marketing strategies, but what do they really mean? We’ll discuss what it is, isn’t, and help to demystify the differences within these communication vehicles.Office Hours for 4/4/22 – Office Hours 74100:00 Start00:20 In the Larix Broadcaster app for iPhone, there are several video stabilization options – Standard, Cinematic, and Auto. Are these processing in software, or accessing native controls in the iPhone camera API?01:31 Has the Reddit Place project sparked any insights regarding interactivity on a global scale?03:22 I was notified by Xfinity that I went over my 1.229TB per month limit. (I think I participated in OH/AH more this month.) Which made me curious… who on the panel keeps track of their monthly data usage? What’s the most used? Is unlimited worth it?07:01 Morning guys! Is it possible to have NOOBS and Companion Pi on the same SD card or do you need to flash either/or to have them work? Sidenote: Any more Pi sessions in the near future?07:56 Any GH5 users on panel have thoughts on the V Log option from Panasonic, given additional cost and likely use cases?08:48 Has anyone taken a look at the new DJI Mic system?13:19 Has Alex already scheduled his in-ear-polymerization-AH-event for his new UE earbuds?14:32 How do I approach Office Hours to inquire about involvement with a documentary on the future Outer Banks in North Carolina? Is this an appropriate forum?15:25 E3 has been canceled this year. No virtual event, just plain canceled. What implications does this have for the future of trade shows, virtual or otherwise?20:54 How do you prepare your ´lower Fenwick´ A/V-chain seen during the OH audio check? Can somebody please share a common template (i.e. Heil-}mixpre-}MacMini-}Zoom) on discord?21:57 When used with an external power supply and HDMI output, can I GoPro be set to auto power-on when powered up from cold?23:19 Has anyone tried catch camera, ive been playing with ndi apps and this one seems solid with limited testing thoughts? [link]24:08 I am running a c920 Logitech camera. I would like to make an upgrade on the camera. Any recommendations that is not breaking the bank?25:45 I work for a University Extension and they have tasked me to find a low/no cost solution for phones – for a (3-yr) “temp” location. We have Teams, but no calling ability. Google Voice? Anything else? (15 person office)27:53 How do the bands perform on stage like they are being rained on?30:04 Chris Widner mentioned Catch Camera (an iOS camera app that broadcasts NDI over WiFi.) Wouldn’t NDI over WiFi not be as stable as NDI over Ethernet?31:26 our local archery club wants me to shoot “A really cool promo with crossbows” for an object like a bolt traveling at 220 FPS, 90 pound draw what frame rate/camera should I be looking at to rent?33:45 in the office we have a small fleet of mobile Zoom Rooms (think Neat Board and DTen D7 on wheels). Are there any other tracking devices like Airtags that might be useful in reporting their where abouts?35:07 If the dji pocket 2 had HDMI out and control could it be a solid mini PTZ camera?37:22 We had an issue with on screen talent’s eyeline being quite far off camera in an announcement piece. Script autocue was suggested but I suspect that brings as many problems as solutions. Any thoughts?41:39 In the intro to a “laser spectacular” event they used an 80s-style radio DJ voice: “M-m-m-ore music with less talk!” How is that powerful narration style created? Is it the voice, the mic/processing, or both?43:28 Do you have a suggestion for a usb-c adapter for android, that can output hdmi video and power the phone simultaneously? Specifically for a LG V30.45:23 Some months ago Chris Fenwick was using the Plugable USB Dual 4K Display Adapters with ZoomISO. Did this method work out or is the more expensive route with BMD Decklink Duo the more reliable “gold standard”? We are planning to have 4 presenters.46:12 CVP (in UK) and AVProfshop (in NL) are selling the Atem Mini Extreme Iso for ~ 45% off. What does that mean, are we expecteing a new model?47:01 More questions in comments#paneldiscussion #marketing #branding101**When Does Office Hours Happen**Daily, streamed M-S from 7-8 AM PT (10-11 AM ET). 2nd hour event stream M-F.**Be a Panelist**- Go to https://officehours.global/schedule to sign up**To be an attendee**- Join up with Mukana Chat – a proprietary software for Office Hours. Go to https://officehours.global/schedule to sign up.**The Discord Link**Discord link only is displayed at 0630 AM PT for 30 minutes. You MUST be on Mukana to get the link. Go to https://officehours.global/schedule to sign up.**Come to After Hours**When the show is not active, we’re all hanging in After Hours. Sign up to find out how to join.See you at the next one!

  • Tags
Disney’s BILLION Dollar Marketing & Branding Strategy [Video]
►
Categories
Entrepreneurship

Disney’s BILLION Dollar Marketing & Branding Strategy [Video]

Discover Disney’s Billion Dollar Marketing & Branding Strategy **** Introduction To Marketing Series 🎯 Learn how to create profitable marketing in this free marketing training series ➡️ https://www.youtube.com/playlist?list=PLxb4RhBMfU_FDfzNl1x0d-rrOA5cNEN2PWhen I think of Disney, the first thing that comes to mind is fun, excitement, family-friendly entertainment, and maybe a little bit of magic.But the one thing that never occurs to me is just how close Disney was to complete and utter destruction and failure and how they were able to save themselves thanks to a clever, but incredibly unlikely marketing and branding campaign. And that’s what this episode is about.So, let me show you how it’s done. #marketing #digitalmarketing #marketingstrategy***PS – Whenever you’re ready, here are the 3 best ways I can help you…1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/3) Premium Email Marketing Newsletter: http://joinmarketinginsiders.com/***Let’s Connect:Website: https://adamerhart.comInstagram: https://www.instagram.com/adamerhartYouTube: https://bit.ly/2HxjQRaFacebook: http://facebook.com/officialadamerhartTwitter: http://twitter.com/adamerhart

  • Tags
Influencer Marketing Campaign | Branding Los Angeles [Video]
►
Categories
Entrepreneurship

Influencer Marketing Campaign | Branding Los Angeles [Video]

Influencer marketing has truly revolutionized the world of marketing and social media, making it one of the most effective and mainstream forms of marketing. While it is a known buzzword used among mainstream media, it is still something that some people don’t fully understand what it is all about. Although influencer marketing has been proven to be highly effective, it does not mean that it is easy. Therefore, it is always good to have a team of marketing professionals, such as Branding Los Angeles, to help you experience the benefits of influencer marketing.https://www.brandinglosangeles.com/influencer-marketing-right-for-you/-Follow us on our social media platforms for more updates! ✨▸ Instagram: https://www.instagram.com/brandinglosangeles/▸ Facebook: https://www.instagram.com/brandinglosangeles/▸ Twitter: https://twitter.com/BrandLosAngeles▸ TikTok: https://www.tiktok.com/@brandinglosangeles▸ LinkedIn: https://www.linkedin.com/company/branding-los-angeles/

  • Tags
20 Years Of Marketing – 7 Most Important Lessons Learned [Video]
►
Categories
Entrepreneurship

20 Years Of Marketing – 7 Most Important Lessons Learned [Video]

Can you believe it? I’ve been doing marketing for 20 years. So many, I can’t even hold up my hands on how many years. And I learned some really important things that you need to know about. Today, I’m going to break down 20 Years of Marketing, The Seven Most Important Lessons I Learned.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Now you’ve been doing marketing for a while, or you’re a business owner, or you’re just getting started in a marketing. A question for you. What’s the most important lesson you learned? Leave a comment below letting me know that lesson. So let’s start off with the first lesson. Start small, but look out for scale, okay? So here’s what I mean by that. When we’re thinking about scale, typically, I start off small. When I mean small, I’m talking not 5,000, not 10,000, I usually start off less than $1,000, even at our size, and I try to see what works. It doesn’t mean I won’t ramp up the next day to 10,000 or a 100,000, but I really try to start off small to try to figure out what works. Now, if I’m paying for services or hiring an agency, it’s a little bit different because someone’s creating a plan for me, and then executing on it. But if I’m doing it myself, I try to start off small because just because a channel or a tactic work for a competitor, it doesn’t mean it works for me, so I try to start off small.The second lesson I ended up learning, my biggest skillset and my buddy, Eric, always talks about this, is I execute extremely fast. Speed is everything. So I focused on executing fast and then adapting, and A/B testing, and tweaking, to make it better over time. It’s just like a website design. Everyone’s like, “Oh, I’m going to release a new website.” We don’t do that. We just continually A/B test our websites until we come up with a perfect variation. And then you can have someone tweak the designs and make sure it works. But that’s the model we use. The third one, learn from your mistakes. In marketing, you’re going to make a lot of mistakes. When I first started out my career when I was a 16 year old kid. Keep in mind those, really young. I would be like, “Black Hat SEO, what’s this? Let’s try, oh cool, I’m ranking at top making money.” Now times are changing, I would never recommend anyone to do that. I was a foolish 16 year old kid. I wish I had a time machine. I can go back in time and tell myself, “Don’t do that again.” The next lesson, hire people who have done it before. This one, I actually didn’t learn until roughly a year ago. So the way I usually built my businesses is you build a business, you keep learning from your failures and mistakes, and then you just keep at it. And you just keep going, you execute fast, you know, and hopefully things work out. But what I learned, and this took me a long time to learn. There’s other people out there who have been where I am. There’s other people out there who have been where I want to be, which is even better.Next one, be consistent. Look, I can’t tell you how many times that people would have had a massive business and done well on their marketing, if they were just consistent. If you’re consistent, you’ll do well. So when you constantly put your brand and associate it with influencers or other trustworthy elements, or other things that you know people are paying attention to, it helps build a brand, and that builds longevity. Last but not least, make it easy for people to buy from you. If you make it hard, no one’s going to really buy from you. PayPal, Shopify Pay, these are all solutions that make it really easy. Now, more than 18% of our customers use PayPal, but before PayPal, literally, if we got 100 conversions, we ended up with 118 after PayPal. Now, what portion you pay through PayPal or pay through other sources like credit card, or using Stripe, or Adyen, or anything like that? It varies, but just adding PayPal as a payment option because it’s super simple, roughly 18% increase. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/VS4ECrG_0uM#SEO #NeilPatel #DigitalMarketing

  • Tags
The BEST Marketing Strategy is Often The SIMPLEST – Here’s Why [Video]
►
Categories
Entrepreneurship

The BEST Marketing Strategy is Often The SIMPLEST – Here’s Why [Video]

Do you feel marketing is complex? Trust me, you’re not alone, but there’s actually good news for you. Today, I’m going to break down the best marketing strategy and how it’s often the simplest. And here’s why.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Tell me how many things you’re doing at the same time when it comes to your marketing. If you’re doing SEO and social media, that counts as two. If you’re using social media on Facebook, Instagram, LinkedIn, Twitter, that counts as a handful, four or five. I don’t know how many I named, but you get the point. So lists out in the comment below how many marketing tasks are you focusing on right now? And let me know in the comment, if you also feel overwhelmed or you’re able to manage it that way, we can see how other marketers feel and entrepreneurs and what is best. And I’ll also break down what’s best in this field. So chances are, if your marketing strategy is full of bells and whistles, you’re going to fail. Especially if you’re starting out with a new website, new product, new service, new offer, and you don’t have people work for you. The best marketing strategy is probably the simplest marketing strategy. So how do you scale up marketing efforts in the real world? You do one experiment at a time and then you scale up. It really is that simple. Once you’ve done that and it works well and you scaled it up and that’s the key, you’ve scaled it up. You’re getting it to a place where it’s doing well enough. Then you explore other marketing channels and experiments until then you stick with that one channel. If you can’t make that channel work, then you can skip to another channel. But once you find that one that works somewhat well, not just focus on it, but scale it up. Your primary focus when you’re starting out should be perfecting your offer. If an offer works well in one channel, chances are you can scale to other channels, especially with paid ads. If an offer is failing repeatedly everywhere and you’re testing it you don’t want to try to scale it up. You need to iterate until you find an angle that your audience resonates with. And that’s the mistake people make. They believe, oh, I’m selling shoes, I’m selling watches. Let me just scale things up and get it going. How do you know people like your product? Well, let’s say they do like your product, or even if they like your service, how do you know your messaging resonates with them? How do you know that they like your checkout flow? How do you know that they understand what your product or service looks like by the images or through case studies or testimonials? You got to actually iterate your offer and make you convert before you scale up the marketing. And that’s why when you’re starting off, you should focus on one channel and get it going. If you’re not sure which channel to focus on first, I highly recommend starting off with paid ads. I’m not saying you need tons of money. I’m not saying you should spend thousands of dollars a week or a month. Paid ads will give you really quick insights. If you can actually drive conversions. It may not be profitable at first, and that’s okay, but if you know it converts, you’re good to go and then you can figure out what marketing channel works best for you. See if you start with SEO on a brand new website, you won’t know for six months how you’re performing and you’re not even going to be ranked number one in most cases within six months. But if you do paid ads, you’ll get a rough understanding if your copy your product, your service resonates with your audience. And that’s the important part. And that’s the part that most people forget in marketing when they’re starting off. And that’s what I want you to focus on early on. Yeah, you may not consider that marketing, but it’s important because without that marketing doesn’t really work. And once you figure that out, just pick one channel, scale it up and then go add the next. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/eiMYkbudKu8#SEO #NeilPatel #DigitalMarketing

  • Tags
Marketing 101: The Basics Of Marketing For Small Businesses [Video]
►
Categories
Entrepreneurship

Marketing 101: The Basics Of Marketing For Small Businesses [Video]

Want to promote your business, but not sure how to get started? Well today, we’re giving you a marketing 101 crash course on the basics of digital marketing. This is your guide to marketing for beginners, and you’ll learn everything you need to know to get started!Subscribe: https://bit.ly/36gszTLIf you’re looking for a complete guide on marketing 101 and how you can use these marketing strategies for your business, then you’re in luck!Because today, we’re excited to give you an introduction to the wonderful world of marketing.Video Outline Intro (0:00) What Is Marketing? (0:16) Developing A Marketing Strategy (3:51) Researching Your Target Audience (4:16) SWOT Analysis (6:21) The Different Marketing Types (8:38) 5 Ways To Promote Your Business (10:20)Playlist Mentioned:➡ Search Engine Optimization: https://www.youtube.com/playlist?list=PL-DAplYj3NS9oBJ9Pi3koY3ow2OgKb4A2// LYFE Marketing ➡ Check out our blog: https://bit.ly/3gxltPd➡ Learn more about our digital marketing services: https://www.lyfemarketing.com/digital-marketing-services/➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us

  • Tags

This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.