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Entrepreneurship

Focus on Branding and Marketing 101 [Video]

Focus on Branding and Marketing 101

Join the Zoom conversation daily: Go to https://officehours.global/schedule to sign up.

We often hear clients talk about their branding or marketing strategies, but what do they really mean? We’ll discuss what it is, isn’t, and help to demystify the differences within these communication vehicles.

Office Hours for 4/4/22 – Office Hours 741
00:00 Start
00:20 In the Larix Broadcaster app for iPhone, there are several video stabilization options – Standard, Cinematic, and Auto. Are these processing in software, or accessing native controls in the iPhone camera API?
01:31 Has the Reddit Place project sparked any insights regarding interactivity on a global scale?
03:22 I was notified by Xfinity that I went over my 1.229TB per month limit. (I think I participated in OH/AH more this month.) Which made me curious… who on the panel keeps track of their monthly data usage? What’s the most used? Is unlimited worth it?
07:01 Morning guys! Is it possible to have NOOBS and Companion Pi on the same SD card or do you need to flash either/or to have them work? Sidenote: Any more Pi sessions in the near future?
07:56 Any GH5 users on panel have thoughts on the V Log option from Panasonic, given additional cost and likely use cases?
08:48 Has anyone taken a look at the new DJI Mic system?
13:19 Has Alex already scheduled his in-ear-polymerization-AH-event for his new UE earbuds?
14:32 How do I approach Office Hours to inquire about involvement with a documentary on the future Outer Banks in North Carolina? Is this an appropriate forum?
15:25 E3 has been canceled this year. No virtual event, just plain canceled. What implications does this have for the future of trade shows, virtual or otherwise?
20:54 How do you prepare your ´lower Fenwick´ A/V-chain seen during the OH audio check? Can somebody please share a common template (i.e. Heil-}mixpre-}MacMini-}Zoom) on discord?
21:57 When used with an external power supply and HDMI output, can I GoPro be set to auto power-on when powered up from cold?
23:19 Has anyone tried catch camera, ive been playing with ndi apps and this one seems solid with limited testing thoughts? [link]
24:08 I am running a c920 Logitech camera. I would like to make an upgrade on the camera. Any recommendations that is not breaking the bank?
25:45 I work for a University Extension and they have tasked me to find a low/no cost solution for phones – for a (3-yr) “temp” location. We have Teams, but no calling ability. Google Voice? Anything else? (15 person office)
27:53 How do the bands perform on stage like they are being rained on?
30:04 Chris Widner mentioned Catch Camera (an iOS camera app that broadcasts NDI over WiFi.) Wouldn’t NDI over WiFi not be as stable as NDI over Ethernet?
31:26 our local archery club wants me to shoot “A really cool promo with crossbows” for an object like a bolt traveling at 220 FPS, 90 pound draw what frame rate/camera should I be looking at to rent?
33:45 in the office we have a small fleet of mobile Zoom Rooms (think Neat Board and DTen D7 on wheels). Are there any other tracking devices like Airtags that might be useful in reporting their where abouts?
35:07 If the dji pocket 2 had HDMI out and control could it be a solid mini PTZ camera?
37:22 We had an issue with on screen talent’s eyeline being quite far off camera in an announcement piece.
Script autocue was suggested but I suspect that brings as many problems as solutions. Any thoughts?
41:39 In the intro to a “laser spectacular” event they used an 80s-style radio DJ voice: “M-m-m-ore music with less talk!” How is that powerful narration style created? Is it the voice, the mic/processing, or both?
43:28 Do you have a suggestion for a usb-c adapter for android, that can output hdmi video and power the phone simultaneously? Specifically for a LG V30.
45:23 Some months ago Chris Fenwick was using the Plugable USB Dual 4K Display Adapters with ZoomISO. Did this method work out or is the more expensive route with BMD Decklink Duo the more reliable “gold standard”? We are planning to have 4 presenters.
46:12 CVP (in UK) and AVProfshop (in NL) are selling the Atem Mini Extreme Iso for ~ 45% off. What does that mean, are we expecteing a new model?
47:01 More questions in comments

#paneldiscussion #marketing #branding101

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