![Why Meaning Matters Most In Branding (And How To Build It) [Video]](https://video.getpvd.com/wp-content/uploads/2025/05/mp_227341_0_0jpg.jpg)
In this premier episode, Katie Morton (editor-in-chief, Search Engine Journal) and Mordy Oberstein (founder, Unify Brand Marketing) explore why meaning is the foundation of successful brand marketing.They break down how branding compounds over time, why emotional connections matter, and how to differentiate between surface-level and deep emotional engagement.
Marketing
![90-Day Tariff Pause: What It Really Means for Your Business [Video]](https://video.getpvd.com/wp-content/uploads/2025/05/mp_227338_0_0jpg.jpg)
This 90-day tariff pause creates a CRITICAL window for business owners (here’s how to deal with it)The U.S. just paused tariffs for nearly every country except China, where import taxes have now jumped to over 125%.As a business owner, you might be wondering: Do I raise prices? How do I explain this to my customers? What’s the smart branding move here?In this video, I break down what the tariff pause actually means for U.S. brands, why a blanket price increase could backfire, and how to turn this moment into a brand trust-building opportunity.👉 Customers see headlines, not nuance. So if prices go up with no story, they’ll assume the worst. Now is the time to over-communicate. Tell your audience what’s changed, what hasn’t, and how you’re navigating it all.📌 I’m ChiragSpeaks, creator of the Brand Clarity Framework, teaming up with the Hubspot Marketing team to bring you weekly breakdowns of real news with real brand marketing takeaways.🎯 Follow along or subscribe for more insights like this to keep your brand sharp, clear, and trustedSubscribe for more HubSpot🔗 https://clickhubspot.com/t90m📙 FREE Certification CoursesDigital Marketing Certification:👉 https://clickhubspot.com/od6Social Media Marketing Course:👉 https://clickhubspot.com/Social-Media-CertificationSEO Training Course:👉 https://clickhubspot.com/SEO-Training-CourseEmail Marketing Course:👉 https://clickhubspot.com/Email-Marketing-CertificationAbout HubSpotHubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.⚠️ DisclaimerThe videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
![How to Build a Strong Brand With a Limited Budget [Video]](https://video.getpvd.com/wp-content/uploads/2025/05/mp_227191_0_1746037866lowcoststartupbrandingstrategies0425g1712881941jpg-1200x800.jpg)
Learn how to elevate your startup’s image and build a memorable brand without breaking the bank.
![Viral Marketer Andrea Casanova on Why Immigrants Need To Heal Generational Trauma Around Money [Video]](https://video.getpvd.com/wp-content/uploads/2025/05/mp_227166_0_12jpg-1200x675.png)
Casanova talked to us about going through money struggles while in college, saying that instead of laying in bed and crying, she decided to hustle to help her parents and make a name for herself in the industry.
![NLB Services launches marketing & employer branding firm BrandPipal [Video]](https://video.getpvd.com/wp-content/uploads/2025/05/mp_227106_0_xUhqhkglIXfcYD9cZmhWjpg.jpg)
This marks NLB Services’ foray beyond its talent and workforce solutions into the high-growth Martech (marketing technology) and branding ecosystem
![Anglicare Southern Queensland reveals new branding to take it into the future [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226709_0_DCb0oN5vFZNMsU9F8J1jpng.jpg)
Anglicare Southern Queensland has refreshed its branding with the assistance of creative agency Hero. Chief Client Officer, Chloe Henry, says, The changes will help enable us to better tell our story and connect with Queenslanders.”
![Free Webinar | May 1: How to Create Stories That Elevate Your Brand [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226226_0_17442190810425WebinarsHowtoCreateStoriesThatElevateYourBrandWebinarAssets2000x1334jpg-1200x800.jpg)
Join us May 1 for a high-impact workshop and discover how you can turn simple ideas into scroll-stopping videos that connect with your audience and grow your brand.
![How I Built a Profitable Personal Brand as a Female Leader [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226103_0_1743176396howtobuildprofitablepersonalbrand0325g1423526418jpg-1200x800.jpg)
After a life-changing wake-up call, I realized no corporate job would give me the freedom I needed as a mom so I built a personal brand that did.
![Want to Improve Your Marketing? Use This 5-Step Strategy From by the Branding Agency Behind Allbirds, Ramp, and Supergoop [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_225593_0_1742568266strategiestoimprovemarketing0325g2169883922jpg-1200x800.jpg)
This is how branding agency Red Antler creates obsession-worthy brands.
![Riley Launches Marketing Services Business [Video]](https://video.getpvd.com/wp-content/uploads/2024/10/mp_220473_0_KelseyRileyPRINTcreditcourtesykelseyrileyjpg.jpg)
Horse racing media and marketing professional Kelsey Riley has launched a business to offer branding and marketing services to the horse industry.Riley will offer services ranging from brand guideline development to communications and marketing plans, copywriting and creative execution. Learn more by clicking here.An editor at the TDN for 10 years, Riley was most recently with Cornett, a full-service marketing agency, where she worked on campaigns for Keeneland, Lane’s End Farm and the National Reining Horse Association. She was involved with all aspects of marketing including strategy, communications and media planning, creative development, video production and social media strategy and execution. She is a Godolphin Flying Start graduate. During my time at Cornett, I saw the positive effect that strategy-driven marketing and impactful creative had on some of the biggest brands in our business, Riley said. Working with Keeneland and Lane’s End was a wonderful way to build on my journalism and editorial experience at the TDN and I can’t wait to partner with businesses in the horse industry on their branding and marketing needs.
![Kylie Jenner Breaks Down Her Sprinter Vodka Soda Branding [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_225436_0_1741895246KylieJennerSprinterjpg-1200x800.jpg)
Serial founder Kylie Jenner explains how she approached the launch of her canned vodka drink, Sprinter.
![Toyota backs ECBs grassroots cricket initiatives across England and Wales Marketing Communication News [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_225018_0_HEROIMAGEECBAllStarsCricket111024x683jpg.jpg)
Toyota is the first official partner of All Stars Cricket an eight-week programme curated by the England and Wales Cricket Board (ECB) designed to introduce 5 8 year old children to the sport. This partnership will see Toyota fund thousands of free bursary places each year through a financial investment of 800,000 over the next four years.