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Entrepreneurship

What Is Employer Branding? (How To Build Sustainable Recruitment Marketing & Talent Brand Practices) [Video]

Hiring the right talent for your organization is one of the most important factors that drive the success of a company. But it’s one thing to be able to identify the kind of workers and talent you need at your organization, and another thing to be able to attract them to your workplace at a reasonable cost.This is where employer branding comes into the picture. A common question asked is what is employer branding? And put simply, it’s all the touchpoints that someone experiences that inform whether or not your company is a great place to work.From cost per hire to time to hire to overall recruiting costs, employer branding is an investment in building a sustainable employer value proposition such that the kind of talent your organization wants and needs comes to you, instead of you having to always go to the market to find the right workers.And in a world where talent is so hard to come by, ensuring that your organization has a positive perception to job candidates and workers is crucial in ensuring the long-term viability of your organization as a hiring entity.#employerbranding #managementconsulting #workfromhome #jobs #talentbrand #business #brandstrategy #growth #hiring #recruitmentmarketing #talentacquisition #hr————Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work.Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).

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Entrepreneurship

Enriching Executive Development [Video]

In the arsenal of tools senior human resources (HR) professionals use to develop business leaders within their organizations, executive coaching is well-established among them. However, little if anything has been written about HR leaders’ relationships with external executive coaches. Little is understood about the leap of faith and commitment these professionals can make to each other thus ensuring that the client and the organization benefit fully from this investment in an executive’s development.While these factors are fundamental in effective coaching relationships generally, there are nuances of significance in how they play out in these essential partnerships. The primary relationship factor of trust and respect is best explained by HR professionals who have experienced such essential partnerships. Essential partnerships begin with a clear understanding of each other’s roles and responsibilities. Defining participants and timeframes are essential components of role clarity. Through their respective roles, these partners are committed to the progress of the identified executive and by extension to the continued success of the organization in which the executive is a key leader. While confidentiality should always be discussed and understood, constructive triangulation refers to the steady flow of collateral information shared between the HR professional, the executive coach, and the client. As experienced as the executive coach may be, he or she remains an outsider and is, therefore, never as close to the daily play-by-play reality of how a top leader is leading—and perceived within the organization—as is the HR partner.The value proposition of executive coaching as an executive development resource is diminished when it does not involve the reciprocal commitment characteristics of such partnerships. Workplaces require highly evolved leaders who are relentless, intuitive, and nimble enough to synthesize quickly the barrage of quantitative and qualitative data flying at them often from stakeholder groups spanning the planet. They need to grow quickly in places where they can clarify their thoughts with colleagues, vet their concerns, make sound strategic decisions, and then direct the execution that will ensure competitive and profitable distinction. This rapid development of mature and ready leaders will also need to occur in supportive places—like within a strong coaching relationship.

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Entrepreneurship

1. Starting a Business in Healthcare – Trenton Olson & Matt Gibson [Video]

Trenton Olson is the President of Senior Benefits Insurance Services, a Utah insurance agency the focuses on Medicare and Long Term Care insurance. He started SBIS in 2010 and shortly thereafter, Matt Gibson joined the team as Trenton’s business partner. SBIS has since grown remarkably fast and continues to grow every year. Trenton and Matt discuss how they came to start up a business in Medicare, how to build a strong team, and how to grow in a space that oftentimes flies under the radar. Learn more about Senior Benefits Insurance Services here:www.srbenco.comBe sure to subscribe to the How in the Health channel for more healthcare podcasts. Follow us on Instagram here:instagram.com/how_inthehealth/