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What Is Employer Branding? (How To Build Sustainable Recruitment Marketing & Talent Brand Practices) [Video]

What Is Employer Branding? (How To Build Sustainable Recruitment Marketing & Talent Brand Practices)

Hiring the right talent for your organization is one of the most important factors that drive the success of a company. But it’s one thing to be able to identify the kind of workers and talent you need at your organization, and another thing to be able to attract them to your workplace at a reasonable cost.

This is where employer branding comes into the picture. A common question asked is what is employer branding? And put simply, it’s all the touchpoints that someone experiences that inform whether or not your company is a great place to work.

From cost per hire to time to hire to overall recruiting costs, employer branding is an investment in building a sustainable employer value proposition such that the kind of talent your organization wants and needs comes to you, instead of you having to always go to the market to find the right workers.

And in a world where talent is so hard to come by, ensuring that your organization has a positive perception to job candidates and workers is crucial in ensuring the long-term viability of your organization as a hiring entity.

#employerbranding #managementconsulting #workfromhome #jobs #talentbrand #business #brandstrategy #growth #hiring #recruitmentmarketing #talentacquisition #hr

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Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work.

Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).

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